IRVINE, Calif., May 21, 2012 (GLOBE NEWSWIRE) -- Trycera Financial, Inc. (Pink Sheets:TRYF), a financial services company specializing in the delivery of prepaid debit card programs, prepaid debit card program management, alternative credit products and personal financial services, today announced its agreement to participate in a multi-city road tour featuring Brands Women Love, titled "Balance Your Life Road Tour". This tour is owned and produced by "The Balancing Act" TV show which airs weekday mornings 7am-8am (ET/PT) on the Lifetime Television Network.
"The Balancing Act" is a one hour morning show that's about women, for women, and trusted by women, and is taking their show on the road in a series titled, "Balance Your Life Road Tour 2012". This Fall, the road tour theme is Brands Women Love and will be stopping at the following cities:
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September 20-23: Southern Women's Show – Charlotte, NC
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October 4-7: Southern Women's Show – Birmingham, AL
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October 11-14: Southern Women's Show – Orlando, FL
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October 18-21: Southern Women's Show – Jacksonville, FL
Trycera strongly believes in the important role credit and money management plays in the lives of consumers, and works toward rebuilding credit for those who have been adversely impacted by various credit and financial issues. Our Company has been asked to participate at the above mentioned events which average between 20,000 – 40,000 women per event.
Ray Smith, the President and CEO of Trycera, stated: "Our Company is very pleased to join this road tour and have the opportunity to have face-to-face time with up to 250,000 women consumers and demonstrate our products on stage as well as on Live Television. This gives our Company tremendous exposure on "The Balancing Act" which is a program with a target audience of women ages 25-54. Women make a lot of the financial decisions in the household and we feel our Company will get tremendous brand recognition and exposure of how our products can help families all across America relieve financial stress and money worries."
ABOUT TRYCERA FINANCIAL, INC.
Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse portfolio of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional/alternative payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies.
For more information, please visit the Company's web site at www.trycera.com">www.trycera.com.
The Trycera Financial, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12307
ABOUT "THE BALANCING ACT" on LIFETIME TELEVISION
"The Balancing Act", America's premier morning show airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at "The Balancing Act" is to bring solutions to them to help them balance life, career, family and most importantly themselves. "The Balancing Act" is a Branded Entertainment show that entertains, educates and engages the viewer.
For more information please contact us at: http://www.TheBalancingAct.com.
FORWARD-LOOKING STATEMENTS
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: with the exception of historical information, the statements set forth above include forward looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.