The Company Store Enlists America's Children in Kids Design Contest

10,000 Comforters to Be Donated to US Military Families

NEW YORK, NY--(Marketwire - May 28, 2012) - The Company Store®, one of America's largest home décor and bedding companies for more than 100 years, is proud to announce the launch of its Kids Design Contest in which children nationwide will have the opportunity to design comforters to be donated to military families. This year, The Company Store has partnered with Operation Homefront, an organization that provides emergency financial and other assistance to the families of the United States' service members and wounded veterans, to give away more than 10,000 comforters to military families in need across the nation.

Last year, First Lady Michelle Obama and Dr. Jill Biden launched the Joining Forces initiative to mobilize all Americans to 'step up and do what they do best' to support veterans, service members and their families. Roughly 75% of the military families served by Operation Homefront live at an income level substantially below the median income for their communities.

"The Kids Design Contest is a way for a child's creativity to brighten the spirits of thousands of military families facing difficult times," said The Company Store Director of Marketing Karen Feldman. "We couldn't think of a better way to engage children to support these incredible servicemen and women by giving them the comfort and care that they so deserve."

The contest runs from Memorial Day Weekend May 28, 2012 through June 22, 2012. Voting will take place on Facebook from June 23-30, 2012 and the winners will be announced on the 4th of July 2012. Three winning designs will be made into thousands of comforters and donated to the families of servicemen and women around the nation.

In addition to the creation the comforters, the three "kid designers" with the most votes on Facebook will each win a gift card as a token of The Company Store's appreciation. Children and organizations interested in participating can go to and click on the "Kids Design Contest" tab to view the official rules or go to Facebook to upload comforter designs. Follow all the contest news on Twitter @TheCompanyStore with the hashtag #KidsDesignContest.

About The Company Store:
The Company Store is renowned for providing 100 years of quality, comfort and care through the best US-crafted comforters, fashion bedding, and home décor for adults and children. Six- generation experts in comfort, The Company Store still produces its signature LaCrosse down comforters in LaCrosse, WI, while sourcing the latest trends and styles from around the world. The Company Store and CompanyKids offer comfort and style at every price point for the quality-minded consumer. To learn more visit, and follow us on Facebook, Twitter and Pinterest.

About Operation Homefront:
A national nonprofit, Operation Homefront leads more than 4,500 volunteers across 22 Chapters and has met more than 590,000 needs of military families since its inception in 2002. A four-star rated charity by watchdog Charity Navigator, nationally, 94 percent of total revenue donated to Operation Homefront goes directly to assist service members. For more information, go to

Contact Information:

Media Contact:
Christina Cozzi
Emerging Media