Service Design: Beyond Customer Journey Mapping

User Centric Director Shailesh Manga to Host Service Design Webinar

Oakbrook Terrace, Illinois, UNITED STATES

CHICAGO, June 15, 2012 (GLOBE NEWSWIRE) -- Service Design is not a new discipline but too often it does not drive enough action and leaves people scratching their heads about where to begin. Creating experiences from the ground up is a luxury that most organizations don't have. The reality is that most need to improve existing experiences with limited resources.

To help navigate the realities, User Centric Director Shailesh Manga will host a free webinar, "Service Design: Beyond Customer Journey Mapping" on Tuesday, June 19, 2012 at 12PM CDT. This webinar will focus on three pillars that can be used to drive Service Design. The first pillar incorporates Customer Journey Mapping to define what is happening holistically but shapes the map to drive changes within the confines of the organizational structure. The second and third pillars work together to prioritize initiatives by measuring both the experience and business impact. This results in an optimized experience that delivers real business outcomes.

This is the ninth presentation in the user experience webinar series, "We Believe Experiences Matter," which began February 2, 2012 and consists of 16 presentations throughout the year. The series explores various topics related to user experience, such as eye tracking, global user research and user interface design. Space is still available and can be reserved by visiting User Centric's user experience webinars page.

User Centric, Inc. is a global user experience research and design firm with a long history of improving user experiences. Services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, service design, personas and ethnography. To view the entire "We Believe Experiences Matter" free webinar series, visit our webinars page.

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