MORGAN HILL, Calif., June 18, 2012 (GLOBE NEWSWIRE) -- Cyclonix Inc., a dynamic brand engagement agency, has kicked off a brand refresh with the launch of a new website built entirely on Pinterest. Clients and visitors can still access Cyclonix at www.Cyclonix.com, but a new landing page will direct users to Pinterest.
Cyclonix turned to Pinterest because of the site's visual nature. "With its intuitive design and graphic appeal, Pinterest emerged as an ideal platform for our relaunch," says Peter Gallagher, chief creative officer. Site users are invited to explore recent projects, follow company news and "repin" content they deem inspiring.
Though Cyclonix anticipates that the new site will be received with renewed energy and enthusiasm, the decision to curate content on a third-party platform doesn't come without risk. "It's an experiment of sorts, but Pinterest presents unique opportunities for content sharing and connecting in the social web that our traditional website simply didn't offer," says Emily Papp, visual strategist.
"Building our website on Pinterest has helped streamline our web presence and ensure that future updates are simple and cost-effective," says Marty McGreevy, president. With Pinterest, Cyclonix can share content quickly and easily—its site can evolve as the company evolves.
Papp says this also represents tremendous potential for clients. Pinterest enables the creation of campaign or event-specific micro-sites for a fraction of what traditional websites cost—and in a fraction of the time. "It's likely that Pinterest-based sites will quickly become a key event marketing tool," says Papp.
ABOUT CYCLONIX, INC.
From project management to full-service fabrication, Cyclonix unites tactical strategy with visual design to tackle some of the toughest challenges faced by today's brands. Since 2006, Cyclonix has built long-standing relationships with diverse clients, including Nokia, Specialized, Lowepro and Citrix Systems.
Learn more at www.cyclonix.com or by calling (800) 470-0062.
Contact:
Marty McGreevy at (800) 470-0062 or marty@cyclonix.com
Susan Hanley at (207) 332-2443 or susan@lgscom.com
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