Bailey Banks & Biddle Revamp Their In-Store and Online Experience

Orland Park, Illinois, UNITED STATES


NEW YORK, July 10, 2012 (GLOBE NEWSWIRE) -- Bailey Banks & Biddle is known for their tradition and customer service and are constantly finding new ways to provide affordable luxury to shoppers. For 180 years Bailey Banks & Biddle has been the trusted source for luxury jewelry and would like to announce their new strategy for 2012.

Bailey Banks & Biddle has partnerships with diamond cutters from all around the world and is the one-stop-shop for the best priced and highest quality diamonds. All diamonds have been hand selected directly from the most respected diamond houses in the world, this allows shoppers the freedom to choose from only the highest quality diamonds at incredible prices.

"We are proud to be the stewards of Bailey Banks & Biddle during this exciting period and we look forward to redefining what consumers should expect an exceptional jewelry shopping experience to be," said Paul Leonard, President and CEO of Dallas-based BBB Group, Inc, which owns and operates Bailey Banks & Biddle. "With online pricing available both online and in-store, the new Bailey Banks & Biddle provides affordable luxury on a level never before achieved."

Additionally, Bailey Banks & Biddle, the legendary jewelry store has recently enhanced their customer experience through the implementation of their new "Design Studio." Baileys' Design Studio offers customers over 20,000 unique diamonds and hundreds of settings, allowing shoppers to customize jewelry to their own specifications. This innovative system that customers can access in-store or online allow shoppers to choose mountings from high-quality design samples with the ability to hand-pick from over 20,000 diamonds from around the world at prices below those at traditional jewelry retailers.

"Today's affluent shopper is savvy enough to know that the best values are found online, but they don't want to completely sacrifice the romance of their jewelry shopping experience," explains Steve Lang, Chief Operating Officer. "With our newly created Design Studio, we're finally able to offer fine jewelry consumers the best of both worlds. The ability for customers to customize jewelry represents a new level of innovation for a cross-channel jewelry store."

The innovative new model makes Bailey Banks & Biddle the first jewelry retailer to bridge the gap between online and in-store shopping. The transparency of "Baileys' Design Studio" is a unique system that lets customers know exactly what they are getting at competitive prices in-store and online; as you can easily compare prices with other online outlets. Customers are able to experience the luxury shopping experience that Bailey Banks & Biddle is know for; with a full-service staff to assist with questions and give professional advice to customers adding to the personalized shopping experience they expect when visiting a Bailey Banks & Biddle location.

In addition to "Baileys' Design Studio", over 1500 new items have been added to the website with a new members-only private boutique shopping section called "Baileys' Vault" where popular designer brands such as Charles Krypell, Gucci, Bixby, Pianegonda and many others are 40-50% off every day.

About Bailey Banks & Biddle

Originally established in Philadelphia in 1832 and re-launched in 2010, Bailey Banks & Biddle is the first jewelry retailer to offer online pricing and in-store service. Bailey Banks and Biddle's "Bailey's Design Studio" enables customers to choose a favorite mounting from hundreds of high-quality design samples and the company's website offers more than 20,000 certified diamonds from around the world at prices below those at traditional jewelry retailers. Bailey's currently operates eight retail stores located in Plano (near Dallas), Houston and Austin, Texas; King of Prussia (near Philadelphia) Pennsylvania; St. Louis, Missouri; Pleasanton, California; Little Rock, Arkansas and an outlet store in Estero, Florida. For more information, visit http://www.baileybanksandbiddle.com.

The Bailey Banks & Biddle  logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13601



        

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