BOULDER, CO--(Marketwire - Sep 19, 2012) - Facebook understands how to connect people, but is missing the mark with brands. Less than one percent of people click on brand pages, and even fewer interact with company-centric posts and uninspiring sweepstakes. Today, Napkin Labs is introducing Fan Center, a way for brands to push beyond the 'like' and cultivate real communities that drive insights, innovation and sales.
Think of Fan Center as a powerful community hub bolted on top of Facebook Timeline. Within Fan Center, brands can create campaigns to capture fan-generated content, and get a snapshot of who their most influential fans are and what they are saying. Brands like Nike have already started using Fan Center to get valuable insights from their Facebook communities.
"Facebook has become a powerful storytelling platform for brands, but the voice of the customers gets easily lost," said Napkin Labs CEO Riley Gibson. "Using Fan Center, brands can host pro-active conversations to capture ideas, feedback and stories straight from fans -- plus see and reward their biggest fans' interactions on Facebook. Fan Center is helping to build the world's most participatory brands by giving consumers an active role in the brand conversation."
How Fan Center Works
Fan Center lets brands create social marketing campaigns to bring their communities' experiences to life. As fans share their ideas, pictures, and stories, marketing teams can collect more authentic content, get real-time insights from their customers, and create greater engagement and awareness.
Fan Center also lets brands see fan-level analytics, with easy-to-implement features like leaderboards and rewards systems to keep people contributing valuable content over time. Social media marketers can drill down and see more detailed information about their top contributors, including an archive of all of the contributions they've added to a brand's campaigns to date.
To see a demo of Fan Center, call Napkin Labs at 303.482.1280 or email us at bizdev@napkinlabs.com.
About Napkin Labs
Napkin Labs helps companies uncover the creativity and passion of their fans. Brands and agencies around the world use our tools to crowdsource great content, discover new insights, and engage their real fans. Learn more at napkinlabs.com.
Contact Information:
Contact:
LaunchSquad for Napkin Labs
Erica Orthmann or Anna Farnum
(617) 945-1915
napkinlabs(at)launchsquad(dot)com
