HUSQVARNA VIKING(R) Launches Computerized OPAL(TM) Sewing Machines With Built-In Assistance for Today's Busy Sewer

Modern Technological Features and the Exclusive HUSQVARNA VIKING(R) SEWING ADVISOR(TM) Feature Help Sewers Take Their Projects From Good to Great


LAVERGNE, TN--(Marketwire - Oct 5, 2012) - HUSQVARNA VIKING®, a global leader in the sewing industry, today announced the introduction of the new HUSQVARNA VIKING® OPAL™ sewing machines. The Opal™ 670 and OPAL™ 650 come equipped with built-in assistance and modern features like the Exclusive SEWING ADVISOR™ feature to help enhance the sewing experience for modern sewers, all at a price point within reach.

"Sewing has been a creative outlet and source of joy for generations, but in today's hectic world it can be difficult to find enough time to really relax and enjoy the sewing process," said Katrina Helmkamp, CEO of SVP Worldwide, producer of the HUSQVARNA VIKING®, SINGER® and PFAFF® sewing machine brands. "The HUSQVARNA VIKING® OPAL™ sewing machines offer time-saving features such as the HUSQVARNA VIKING® Exclusive SEWING ADVISOR™ feature, which act like helping hands to make sewing a more convenient, enjoyable experience."

The built-in HUSQVARNA VIKING® Exclusive SEWING ADVISOR™ feature instantly sets all the best settings on the OPAL™ sewing machines. The feature offers expert advice and recommendations on a multitude of stitch and sewing speed settings, specific to each fabric and sewing technique.

Added, user-friendly benefits of the HUSQVARNA VIKING® OPAL™ sewing machines include:

  • Generous 8" (200 mm) sewing surface and longarm: The large open area spanning from the right side of the machine to the needle offers plenty of sewing and fabric space for managing large projects and quilts.
  • Large GraphicDisplay: Activating all settings and the expert guidance of the Exclusive SEWING ADVISOR™ feature is simple with the illuminated, large GraphicDisplay screen and touch panel. The OPAL™ 670 sewing machine comes complete with a Graphic Monochrome TouchScreen that provides easy navigation with the touch of a finger.
  • Hundreds of High-Quality Stitches, up to 7 mm in width: Each OPAL™ sewing machine includes a variety of utility, quilt, satin, heirloom and decorative stitches and built-in fonts perfect for personalizing sewing projects. The OPAL™ 670 sewing machine comes equipped with 200 stitches measuring up to 7 mm wide and 150 high quality stitches are included with the OPAL™ 650 sewing machine.
  • Possibilities to adjust/program stitches and combine letters with stitches: Built-in alphabets and memories make it is easy and convenient to personalize, label and date sewing projects. Program and save personal stitch settings to the "My Stitches" menu. Three built-in fonts and four memories are available on the OPAL™ 650 sewing machine. The OPAL™ 670 sewing machine comes with four fonts and eight memories.

Designed specifically to meet the needs of the modern sewer at an attractive price point, HUSQVARNA VIKING® has added even more features to the OPAL™ 670 model that offer perfect assistance whenever needed. The advanced OPAL™ 670 sewing machine comes complete with the unique Triple Convenience Advantage Feature Set to maximize sewing ease including the Automatic Thread Cutter, Bobbin Thread Sensor and Automatic Thread Tension.

For more details on all of the beneficial features in the HUSQVARNA VIKING® OPAL™ 650 and OPAL™ 670 sewing machines, contact your local authorized HUSQVARNA VIKING® retailer or visit www.husqvarnaviking.com/us.

Both HUSQVARNA VIKING® OPAL™ 670 and OPAL™ 650 sewing machines will be sold at local dealers across the country. The MSRP of the OPAL™ 650 sewing machine is $999 and the OPAL™ 670 sewing machine is $1199.

About HUSQVARNA VIKING®
HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for nearly 140 years. That tradition of innovation and renowned craftsmanship continues today. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. The HUSQVARNA VIKING® Sapphire™ 835 and the Designer Topaz™ 20 and 30 sewing machines were recognized as a CONSUMERS DIGEST BEST BUY. Visit www.husqvarnaviking.com for more information on products and retailers. 

Contact Information:

Contact:
Kathy Gardner
Seigenthaler Public Relations
615-327-7999
kgardner@seigenthaler.com