Movember: Mid-Month Weigh-in

MOmentum Continues With 1 Million Mo Bros and Mo Sistas Registered Across the Globe


TORONTO, Nov. 15, 2012 (GLOBE NEWSWIRE) -- With only fifteen days left to grow, Canada continues to be the world's leading fundraising nation — 229,158 Mo Bros and Mo Sistas have registered and $15,063,082 in funds has been raised so far. If you added up all that hair growth, it would equal the length of 24 NHL hockey rinks! It's not too late to join the MOvement. Register or donate to your favourite Mo Space today at www.movember.com.

SOCIAL SNAPSHOT

What started in 2003 as a grassroots campaign by four men in Australia has evolved into a global movement. Thanks to the power of the moustache, and social media, Movember has joined more than 1 million Mo Bros and Mo Sistas around the world. Every acknowledged moustache on the street opens the dialogue to men's health. Here are some examples of the powerful activity happening in the social sphere:

  • 18,660,677 visits to Movember.com
  • 2.6 registrations per second during our busiest hour
  • 1,102,743 donations so far
  • 753,331 mentions online - 87.4% Twitter 7.2% Facebook
  • 185,960 Instagram photos tagged #Movember

stats provided by Movember

insights powered by Cision Canada

"It is so humbling to see the passion and hear the stories of the Mo Bros and Mo Sistas across Canada that are wholeheartedly behind the Movember movement," said Pete Bombaci, National Director, Movember Canada. "The conversations that are being had because of the moustache are making an enormous impact on men's health. Thank you for the Movember support and be proud that you are truly making a difference."

"My grandfather and my father both survived prostate cancer," said Community Lead and Mo Bro Peter Verge of Vancouver, BC. "I never used to talk about my health—I didn't even have a doctor. Learning about my family's history was a wake up call and put me into action. Now I have a family doctor and get regular check ups. I grow for them, but I also grow for me."

At the end of every campaign, participants of Movember are invited to celebrate their journey at Movember Gala Partés happening across the country. Come out and see how your growing dedication has helped make a difference. For information on galas happening in your community, visit Movember.com.

Need help managing your new look? Visit our style guide for grooming tips and style ideas at Movember.com. And remember, if you have started growing but haven't registered, you're just a guy with a moustache.

Funds from the 2012 campaign will benefit prostate cancer and male mental health initiatives through Prostate Cancer Canada (PCC), Movember's Global Action Plan (GAP) and the Canadian Male Health Network (CMHN). For more information on programs we fund visit Movember.com.

Movember's 2012 Canadian major partners include Schick and Harley-Davidson®.

Jill Kenney
jill@getfreshpr.com
778.837.1122

Caitilin Doherty
caitilin.doherty@northstrategic.com
416-371-3762

About Movember

Movember aims to forever change the face of men's health through the power of the moustache by raising awareness and funds for men's health issues, specifically prostate cancer and male mental health. Since its inception in 2003, over 2 million participants have raised almost $300 M for its causes, with official Movember campaigns taking place in 21 countries. For more information please visit movember.com or @MovemberCA. Movember is a registered charity in Canada - BN 848215604 RR0001.

About Prostate Cancer Canada

Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information visit prostatecancer.ca or check our Twitter account at @ProstateCancerC or Facebook at Prostate Cancer Canada.

About Canadian Male Health Network

Canadian Male Health Network (CMHN) is a Movember Foundation initiative that was created to address critical male health issues today and in the future. The CMHN brings together some of the top scientific and medical professionals from across the country to collaborate on identifying and addressing male health issues. The first initiative of this network is male mental health. For more information please visit -- www.movember.com.

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