Viator Partners With TripAdvisor to Make Booking Tours Easier for Travelers

TripAdvisor and City Guides App Users Gain Direct Access to Viator's Collection of Global Tours and Activities

SAN FRANCISCO, CA--(Marketwire - Jan 30, 2013) -, the leading resource for researching and booking tours and activities worldwide, today announces a partnership with TripAdvisor, the world's largest travel site*, to help travelers find and book the best things to do in popular destinations around the world. Through the new partnership, TripAdvisor and City Guides App users can now click "Book Now" to gain direct access to Viator's diverse selection of worldwide tours and activities.

Whether planning well in advance from home or while already in-destination, TripAdvisor users will discover memorable experiences, such as gaining exclusive early entry to the Empire State Building's 86th floor or attending a private viewing of the Royal Quarters at the Palace of Versailles -- activities typically off limits to the public.

"TripAdvisor is pleased to partner with Viator to give travelers easy access to remarkable tours and attractions around the world," said Christine Petersen, president of TripAdvisor for Business. "The partnership helps make booking these venues as easy as clicking a button, whether travelers are at a desktop or on-the-go."

"TripAdvisor is an amazing resource for savvy travelers who want to make smart and informed decisions when planning and booking their trips," said Ms. Barrie Seidenberg, president and CEO of Viator. "Viator's unwavering focus has been on connecting travelers -- no matter where they are or how they're booking -- with high quality and reliable local experiences that make them feel like an insider in their destination. We are very excited to be partnering with TripAdvisor to assist their users in creating memorable journeys, every time they travel."

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

About Viator
Viator® is the world's leading resource to discover and book travel activities, providing online and mobile access to more than 15,000 curated trip activities including tours, attractions, shore excursions and private guides, in more than 1,000 destinations worldwide. In-house travel experts work with trusted local operators to ensure the quality and value of every experience, all backed by Viator's 24/7 customer service and global low-price guarantee. With more than 350,000 verified reviews plus exclusive videos and insider travel tips, Viator has everything a traveler needs to find and book the best things to do worldwide. In addition to the flagship site -- -- travelers can book in advance or in-destination via the Viator Tours and Activities App for iPhone, iPad, iPod touch and Android, the Viator Shore Excursions website as well as local-language sites for European, Latin American and Asian travelers. Viator also provides tours and activities to more than 2,500 affiliate partners including some of the world's top airlines, hotels and online travel agencies. Founded in 1995, Viator is a privately held company headquartered in San Francisco with regional offices in Sydney, London and Las Vegas. Viator -- travel with an insider.

About TripAdvisor
TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors**. TripAdvisor's travel media brands include:,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, July 2012

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