Aberdeen Group Publishes Financial Management & GRC, BI, and Marketing Effectiveness Research

Research Examines Risk Management, Big Data Trends, Self-Service Analytics, Big Data in Marketing, Marketing Personalization, Web Event Management

BOSTON, MA--(Marketwire - Feb 14, 2013) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Financial Management & GRC, Business Intelligence, and Marketing Effectiveness & Strategy research practices.

"How Customer Insight Can Save Banking," written by Ankita Tyagi, Senior Research Associate for the Aberdeen Financial Management and Governance, Risk, and Compliance (GRC) research practice and David White, Senior Research Analyst for the Aberdeen Business Intelligence research practice, explores the impact of 2008's economic crisis, subsequent low liquidity, low interest rates, and a highly regulated economic environment on the banking industry. These factors have made it difficult for financial institutions to attract new customers and retain existing ones. This report sheds light on some of the technologies and capabilities that financial institutions have in place to alleviate these pressures while providing additional growth opportunities, all while achieving a 'customer-centric' status. For a complimentary copy of this report, please visit: http://www.aberdeen.com/Aberdeen-Library/8301/AI-banking-customer-satisfaction.aspx.

Also written by Ankita Tyagi, "Treasury and Risk Management: Top Financial Risks and Tools to Ensure Business Continuity" explores the classic corporate treasury and risk management function, and its role in financing business operations as well as in shaping company strategy. This study examines the market drivers, strategies, and capabilities companies have in place to manage financial risk. It concludes with a discussion of top technologies being used to manage risk, and offers recommendations for building a robust treasury and risk management function. For a complimentary copy of this report, please visit: http://www.aberdeen.com/Aberdeen-Library/7389/RA-treasury-risk-management.aspx.

"Big Data Trends in 2013" prepared by Nathaniel Rowe, Research Analyst in Aberdeen's Business Intelligence research practice, reveals that "Big Data" was one of the hottest technology marketing terms in 2012, resulting in a number of vendors expanding their ability to handle large volumes of data. Big Data challenges continue to rapidly evolve, and this report identifies the new pressures facing organizations today, and strategies being implemented to address them. Technology solutions are also examined in depth, highlighting key Big Data investments companies can make to drive business value in the next calendar year. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8244/RA-big-data-trends.aspx.

"A Simple Cost Justification for Self-Service Analytics," prepared by David White, Senior Research Analyst for the Aberdeen Business Intelligence research practice, states that, increasingly, self-service is permeating more facets of our lives. Self-service gas stations and banking (in the form of ATMs) are commonplace. More recently, self-service airline check-in has found rapid adoption. The consumer benefits from faster service and greater convenience, while the provider reduces service delivery costs. The same is true for self-service analytics where significant internal IT support cost savings can be achieved, while simultaneously improving the ability of business managers to find timely information. This Analyst Insight quantifies the internal IT support cost savings that can be achieved through self-service, while simultaneously improving the ability of business managers to find timely information. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8319&camp=2.

The "Big Data for Marketing: Targeting Success," one of three research studies authored this month by Trip Kucera, Senior Research Analyst for the Aberdeen Group Marketing Effectiveness and Strategy research practice, details how top performing companies are 45% more likely than other firms to use a customer- or marketing-specific analytics solution (55% vs. 38%). This report provides actionable insights on the potential for Big Data by examining the data analytics strategies, processes, and technologies that leading enterprises are adopting today to drive marketing activities. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/Aberdeen-Library/8332/RB-database-marketing-analytics.aspx.

Next from Trip Kucera, "Targeting and Personalization Drives the Marketing Executive's Agenda for 2013" summarizes 2012 targeting and personalization strategies and initiatives the past year, and looks ahead to 2013, from the perspective of marketing executives. The report details how macroeconomic pressures continue to rank above other challenges for marketers as the New Year begins, with eighty-one percent (81%) of marketing and sales respondents citing general economic conditions as a top business pressure. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/Aberdeen-Library/8337/AI-marketing-targeting-personalization.aspx.

Finally from Trip Kucera this month, "Best-in-Class Web Event Management: Marketing Content by Another Name" examines the web meeting practices of top-performing companies, from planning, promotion, and execution of the event itself, to post-event content management, and finds that top-performing companies treat web events like marketing content, and how they are executing marketing programs around them to ensure success. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/Aberdeen-Library/8333/RB-web-event-content-marketing.aspx.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

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