WALTHAM, Mass., April 23, 2013 (GLOBE NEWSWIRE) -- Today, StudentUniverse announces the launch of their completely revamped mobile site. After seeing 30% of mobile web users booking trips on their mobile phone in 20121, it is evident that mobile is crucial to success for 2013. Furthermore, after reporting a 112% increase in traffic to StudentUniverse.com from mobile devices (YOY), it's clear that the timing is right for a mobile release.
"We have seen great improvements in conversion rate from mobile devices and we believe our revamped website will help further improve mobile performance. Most importantly, we have improved the user experience dramatically," said Atle Skalleberg, CEO of StudentUniverse.
StudentUniverse also reports that Apple iOS accounts for the biggest increase in mobile traffic, but that they have also seen a 91% growth in traffic from the Android OS suite. Millions of students visit the website each year.
The new HTML5 mobile site doesn't just make it easier to browse and purchase flight deals, it also has an improved interface that will make it easier for customers to check their itinerary and become members. No need to do anything special; the new site will auto detect mobile devices so all you have to do is visit StudentUniverse.com from your Smartphone. You can see what the new mobile site looks like in this image, or for more information, check out the company's blog post.
About StudentUniverse
StudentUniverse is a tech company that provides exclusive discounts, rewards, and experiences for students, faculty and youth. StudentUniverse negotiates exclusive airfares from over 65 airline partners globally, discounted rates on hotels and tours all over the world. We believe that travel enriches education and that students should be able to explore their world without breaking the bank.
For additional information, please contact us at PR@StudentUniverse.com
Twitter: @StudentUniverse
YouTube: StudentUniverse101
Website: http://www.studentuniverse.com/
1 Source: http://www.phocuswright.com/research_updates/us-mobile-travel-bookings-to-top-us25-billion-by-2014