PATTISON Outdoor Brings the East Coast to Toronto

TORONTO, ONTARIO--(Marketwired - May 15, 2013) -

Editors note: There is a photo associated with this press release.

PATTISON Outdoor Advertising and its experiential marketing division Fourth Wall Media teamed up with Extreme Group and Nova Scotia Tourism to bring the vibrant culture of Peggy's Cove and its iconic East Coast treasure. On Wednesday May 15^th, an authentic 28-foot replica of Peggy's Cove Lighthouse was unveiled at the corner of Bay and Wellington (RBC Plaza, 200 Bay Street) in the heart of Toronto's financial district. Visitors were given the opportunity to feast on culinary treats and listen to world-renowned music from Nova Scotia. The famous lighthouse replica at "Peggy's Corner" will loom large for the next 3 weeks.

Extreme Group of Halifax and Nova Scotia Tourism worked closely with PATTISON Outdoor and Fourth Wall Media to ensure the creation of a meticulously designed replica of Atlantic Canada's most photographed structure. The impressive recreation lived up to the quality and expectations of the entire design team's vision in bringing the real Peggy's Cove iconic structure to life and a little piece of the East Coast to Toronto's core.

"Fourth Wall Media is very excited to launch a one-of-a-kind Out-of-Home experience at Peggy's Corner in downtown Toronto," said Dmitri Melamed, General Manger and Vice-President of Production at Fourth Wall Media. "It's been a wonderful experience working with Extreme Group and Nova Scotia Tourism on bringing this iconic landmark to the people of Toronto. As a division of PATTISON Outdoor Advertising, we look forward to bringing continual excitement and innovation to the world of OOH advertising across Canada."

PATTISON Outdoor is a full service Out-of-Home media company, providing end-to-end campaign support including: planning, management, creative services, production and 24/7 network monitoring.

About PATTISON (www.pattisonoutdoor.com):

PATTISON Outdoor Advertising is Canada's largest outdoor, transit and digital advertising company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, Pattison Outdoor is a division of The Jim Pattison Group.

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