A Superb, New Concept Mexx Store Opens in Place Rosemere

MONTREAL, QUEBEC--(Marketwired - July 18, 2013) - Ready-to-wear fashion now has an upscale address in Greater Montréal that promises to become a destination in itself. Starting today, Mexx will present its different collections - Casual, Metropolitan and Kids - in a brand-new setting that embraces the company's global vision, focused on contemporary urban living that mixes play, practicality and personality. Completely revamped following two months of renovations, the Mexx store in Place Rosemère is now ready to serve its clientele in a new environment, becoming the second in Québec to feature the revitalized store concept, following in the footsteps of the location at Carrefour Laval.

With its loft style, the store is designed to offer an ambience that is trendy, warm and friendly where customers will feel truly at home. The open-concept setting is evident in the use of space and high ceilings, sharp floor plan, pipe accents and design elements that are in-line with the urban theme, while natural materials (wood, stone and steel) combined with subdued lighting and special accessories provide an intimate atmosphere. The chevron-design mahogany flooring, accessories from the 20s and eclectic frames, are among the myriad of details that are combined to create an inviting setting.

"The new Mexx concept, a design that was inspired by New York's urban and casual architecture, highlights the personal nature of our relationship with our customers," said Ansgar Hellmich, Vice-President, Global Architecture at Mexx headquarters in Amsterdam.

The Mexx boutique covers 6,185 square feet and has a staff of 19. Mexx first opened its doors at Place Rosemère in 2004.

"Since the first Mexx store opened its doors here in 1986, Canada has grown to become one of our biggest markets in the world," said John Gunn, President of Mexx Canada. "We are proud to be able to share more of our creativity this year by offering our customers an environment that has been reenergized, reappointed and is more than welcoming."

A symbol of metropolitan casual fashion, Mexx has 91 locations in Canada, 30 of which are in Québec. Offering an extensive collection of clothing for men, women and children, Mexx lines are perfectly suited to today's busy lifestyles and are also available online at mexx.ca with fast delivery across Canada.

About Mexx

Founded and based in Amsterdam, Mexx is a global brand that inspires confidence, possibilities and fun and gives customers a direct link to the latest trends fueling fashion in the world's greatest cities. For information, visit www.mexx.ca.