LOS ANGELES, CA--(Marketwired - Jul 22, 2013) - BevMo!, the ultimate neighborhood specialty beverage retailer, and Casamigos Tequila, an ultra premium tequila brand owned by George Clooney and Rande Gerber, are teaming up to host a Twitter party in celebration of National Tequila Day Wednesday, July 24. Whether you are curious about the difference between reposado and añejo or always wondered which tequila to sip or shoot, Casamigos' tequila experts and the BevMo! team will be on hand from 6-7 p.m. PST to answer all your tequila queries.
"We are so excited to partner with Casamigos and to have the chance to interact with all the BevMo! and Casamigos fans in the Twitter community," said Kris Mulkey of BevMo! "We can't think of a better way to celebrate National Tequila Day than with George Clooney and Rande Gerber's Casamigos brand."
To participate, Twitter users must follow @BevMo and @Casamigos and join the conversation by searching and using the hashtag #NationalTequilaDay. BevMo! and Casamigos will be tweeting all things tequila, from the best way to enjoy it, to the ultimate tequila cocktails.
In addition to the Twitter party, fans will have the opportunity to submit their tequila-related questions answered by Casamigos founders Clooney and Rande Gerber. To submit a question, participants simply need to like BevMo! and Casamigos' Facebook pages and post their question to the Casamigos Facebook wall by July 23. The party will also feature some great giveaways from BevMo! and Casamigos.
"We love tequila. On the rocks, by the shot, at times, straight from the bottle," said Clooney and Gerber. "Our idea was to make the best-tasting, smoothest tequila whose taste didn't have to be covered up with salt or lime, so we did."
Additionally, Los Angeles, Tempe, Scottsdale and San Francisco area fans will have the chance to attend four exclusive Casamigos tastings. From 5-7 p.m., the West Hollywood, Tempe, Scottsdale, and Walnut Creek BevMo! stores will be serving up Casamigos Reposado and Blanco in two George and Rande approved recipes, the Mi Casa and the Su Casa. To request tasting tickets and RSVP to the Twitter party, visit http://nationaltequiladay.eventbrite.com/.
About BevMo!
Satisfying customers since 1994, BevMo! is the ultimate neighborhood beverage store, where beverage lovers can discover the best quality wines, spirits and beers, at great prices. BevMo! makes shopping convenient, comfortable and fun. BevMo!'s knowledgeable, dedicated and welcoming team of experts can assist both enthusiasts and first-time buyers of wine, spirits and beer to discover something new. A one stop shop for everything beverage, BevMo! also supplies so much more including specialty foods, cocktail mixers, cigars, glassware and bar accessories. BevMo! also offers most of its products for purchase online, for delivery or in-store pick up. To find out more about BevMo, please visit www.BevMo.com.
About Casamigos
Rande Gerber partnered with longtime friend George Clooney and Discovery Land Company CEO & founder Mike Meldman to launch Casamigos Tequila. Casamigos Tequila is a small batch, ultra-premium tequila made from the finest, hand-selected, 100% Blue Weber agaves, which are grown in the rich, red clay soil and cool climate of the Jalisco Highlands of Mexico.
In their late-night "research sessions," Gerber and Clooney preferred a sipping tequila known as Reposado, a term referring to the aging period when the spirit rests in oak barrels. This inspired the notion: "What if we made this stuff ourselves, the way we like it, and made it our private house tequila?" Casamigos Tequila currently produces a Blanco and a Reposado and made its national debut in January 2013, and is sold in every major market across the United States.
Casamigos has garnered a variety of accolades from the spirit industry's most well respected authority figures. Casamigos won the Gold Medal at the 2013 the Los Angeles International Spirit Awards, Good Spirits named Casamigos "A Perfect Tequila," The Spirits Review described Casamigos as an "Excellent and Complex Tequila," and BevX calls "Casamigos a Winner." Most recently, Oprah Winfrey highlighted Casamigos blanco tequila as her favorite tequila in the august issue of O Magazine, The Oprah Magazine.