H&M Impresses With a New Transit Station Domination

TORONTO, ONTARIO--(Marketwired - Aug. 1, 2013) -

Editors Note: There is a photo associated with this release.

H&M, a global leader in clothing retail and fashion, recently launched a full-station domination campaign at Jean-Drapeau station in Montreal, Quebec to support the Osheaga Music and Arts Festival. In partnership with PATTISON Outdoor Advertising and Cogeco Metromedia, the campaign is a spectacular display creating a unique branded environment.

"Being the official fashion sponsor at the Osheaga Music and Arts Festival, and recognizing that almost all attendees of the festival pass through Jean-Drapeau station, we thought it was a no-brainer to dominate the station," said Stacey Najman of H&M. "This impactful domination extends our H&M LOVES MUSIC campaign and also solidifies our position as the destination for festival fashion."

The campaign includes a full domination including Station Posters, Wall Murals, King Posters and window decals at Jean-Drapeau station. The colourful, vibrant, and unique environment successfully evokes the H&M brand from the entrance of the station to the turnstiles inside. It's an impressive transit domination that conveys the strong H&M brand and its relationship with the audience attending the Osheaga Music and Arts Festival.

This transit domination initiative will run until August 4, 2013.

About Pattison (pattisonoutdoor.com):

Pattison Outdoor Advertising is Canada's largest outdoor, transit and digital advertising company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, Pattison Outdoor is a division of The Jim Pattison Group.

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Photo credits: 333 Photo.