Webinar to help B2B marketers shorten sales cycles

WALTHAM, Mass., Aug. 9, 2013 (GLOBE NEWSWIRE) -- B2B marketers will receive valuable information on how to get the most from their digital marketing investments during "From Click to Close: Ways to Shorten Your Sales Cycle," a webinar hosted by business information provider ZoomInfo August 14. The 1 p.m. EDT webinar will include presentations by two digital marketing experts.

"One of the best ways to shorten B2B sales cycles is to assure that you have accurate and complete data on your prospects," said webinar presenter Don Wynns, ZoomInfo's vice president of business development. "Our webinar will explain data gathering and management best practices for maximum return on investment."

Chris Jeffers, CEO of netFactor Corporation, will also share knowledge during the webinar. netFactor is the leading provider of website visitor tracking intelligence.

Topics of the webinar will include:

  • Getting the most from your digital marketing investment.
  • Harnessing the power of good data to identify the best prospects.
  • Maximizing value at the top of the sales funnel.
  • Analyzing prospect data on a regular basis to maximize performance.
  • Utilizing best practices for following up with sales leads.

Marketers can learn more and register for the free webinar at: "From Click to Close: Ways to Shorten Your Sales Cycle"

About Don Wynns

Don Wynns, vice president of business development for ZoomInfo, is responsible for ZoomInfo's data-as-a-service (DaaS) initiatives, including developing solutions for clients and strategic partners with sophisticated data requirements. Don has extensive experience in the data and content industries, with domain expertise in real-time data aggregation and syndication, search and DaaS. Before ZoomInfo, Don served in sales and business development leadership roles at NewsEdge Corp., The Thomson Corp. and Acquire Media. Don earned his bachelor's degree from the University of Vermont, and he has a master's degree in international marketing and economics from The George Washington University. Don is also a graduate of the Thomson Corporation Advanced Leadership Program.

About Chris Jeffers

As CEO and founder of netFactor Corporation, Chris brings to bear extensive leadership experience in business management, marketing, operations, and planning. Chris has served in senior management and marketing roles across business-to-business and business-to-consumer sectors. Chris provides business vision and execution for netFactor's marketplace leadership in deploying products that are driving Internet marketing efficiencies. Prior to netFactor, he held positions with Level (3) Communications, an Internet 100 Company; Digital Reliance, Inc., a provider of SaaS software for corporate telecommunications; and TeleCommunications Inc., (TCI), the largest cable television provider in the world (acquired by AT&T/Comcast), where he was head of U.S. field sales and marketing. He earned an MBA from California State University.

About ZoomInfo

ZoomInfo™ provides constantly verified, detailed profiles of millions of businesspeople and businesses, along with powerful search tools for lead generation and prospecting. Free business contacts are available through the ZoomInfo Directory, and subscribers to the award-winning ZoomInfo Pro can access detailed profiles and advanced search tools. ZoomInfo's Marketing Data Services help marketers analyze internal prospect data, identify new opportunities and fuel marketing automation with a constant source of updated leads. Follow ZoomInfo on Facebook, LinkedIn, Twitter (@ZoomInfo) and the ZoomInfo blog. For more information, go to www.zoominfo.com or call 866-904-9666.

For additional information, contact:

Jani Spede
Jani Spede Public Relations, LLC
(866) 923-9980