Ritter Insurance Marketing Has Signed a Field Marketing Organization Agreement With Excellus BlueCross BlueShield (BCBS)

SYRACUSE, NY--(Marketwired - Aug 14, 2013) -  Ritter Insurance Marketing ("Ritter"), based in Harrisburg, Pennsylvania, has signed a Field Marketing Organization ("FMO") agreement with Excellus BlueCross BlueShield (BCBS).

The agreement authorizes Ritter to appoint external independent insurance agents to market Excellus BlueCross BlueShield's 2014 individual Medicare Advantage plans. The agreement covers 25 of the 31 New York state counties in the Excellus BCBS service area for Medicare Advantage products.

Insurance agents who are licensed in the state of New York are eligible to market these products by appointing with Excellus BCBS and successfully completing Excellus BCBS compliance and product certification. The New York counties eligible for Medicare Advantage marketing include Broome, Cayuga, Chemung, Chenango, Clinton, Cortland, Delaware, Essex, Franklin, Fulton, Hamilton, Herkimer, Jefferson, Lewis, Madison, Montgomery, Oneida, Onondaga, Oswego, Otsego, Schuyler, Steuben, St. Lawrence, Tioga and Tompkins.

"Excellus BlueCross BlueShield is the market leader in upstate New York with a strong tradition of serving the needs of the Medicare beneficiaries in their service area," said Craig Ritter, President of Ritter Insurance Marketing. "Not only do they offer high quality products to Medicare beneficiaries, but they also maintain a 4.5 star overall rating on their Medicare advantage products and a 5 star overall rating on their Medicare Prescription Drug products [ratings out of 5 stars]. The star ratings demonstrate their full commitment to customer service and quality health care for their membership."

"Excellus BlueCross BlueShield has a long history of meeting the health insurance needs of the residents of our service area by providing them with Commercial Group Health Insurance, Individual/Family Health Insurance and Medicare products," said Roger van Baaren, Vice President of Medicare Sales, Excellus BCBS. "We selected Ritter Insurance Marketing as our FMO based on a very successful track record with other non-profit Medicare Advantage Health Plans. We are confident that Ritter will provide the resources and services that independent agents will need to succeed with Excellus BlueCross BlueShield."

Ritter will be actively engaging in contractual agreements with independent agents in New York. Licensed insurance agents in New York interested in offering Excellus BlueCross BlueShield Medicare Advantage Plans are encouraged to call 1-800-769-1847 or visit Ritter's webpage at www.ritterim.com/excellus.

Excellus BlueCross BlueShield, a nonprofit independent licensee of the BlueCross BlueShield Association, is part of a family of companies that finances and delivers vital health care services to about 1.9 million people across upstate New York. Excellus BlueCross BlueShield provides access to high-quality, affordable health coverage, including valuable health-related resources that our members use every day, such as cost-saving prescription drug discounts and wellness tracking tools in our Step Up program. To learn more, visit excellusbcbs.com.

Ritter Insurance Marketing is a national Field Marketing Organization for Senior Insurance Products. Agents affiliated with Ritter produced more than 40,000 Medicare Advantage and Medicare Part D enrollments during the 2013 Annual Enrollment Period from October 15 through December 7, 2012. With more than 50 employees and 12,000 actively appointed agents, Ritter solves the distribution needs of more than 70 insurance companies.

Contact Information:

Lisa Borowitz
(800) 769-1847