edo Marketplace Arms Local Businesses With a Self-Serve Card-Linked Offers Platform

NASHVILLE, TN and CHICAGO, IL--(Marketwired - Sep 17, 2013) - edo, a leader in personalized card-linked offers, unveiled a self-serve portal for edo Marketplace, its card-linked offers platform that allows merchants to create their own targeted offers redeemable on consumer credit, debit and prepaid cards. The newest version of edo Marketplace provides merchants direct access to data-driven marketing tools to quickly research and setup card-linked offers on their own within minutes.

Data Insights Fuel Conversions and Loyalty
Card-linked offers are fueled directly by consumer shopping habits, unlike other local marketing options that fail to prove ROI, attract the right types of customers and build loyalty. edo Marketplace arms merchants with the marketing data needed to attract new customers and monitor redemptions to prove ROI. And it works -- within top performing campaigns run on the edo network, 80 percent of customers redeeming offers are new customers, and 50 percent of these customers return at least once within 90 days.

"edo Marketplace is one of the fastest and simplest ways to design a pay-for-performance marketing campaign," said Ed Braswell, president and CEO, edo. "We are giving small merchants the tools once only accessible by large, national retailers for complete control over their own card-linked offer campaigns, arming them with data and insights to make their efforts extremely targeted to the right type of customers for their businesses."

edo is one of the first companies to give merchants direct access to valuable data on consumer shopping habits that they can use to help construct and launch targeted campaigns. Available data includes the total amount of cardholder reach nationwide, within a specific geographic location, or target vertical. From there, merchants can plan and submit their offer campaigns from the self-serve portal. Once the campaign goes live, merchants can also track performance through daily updates on redemption, total dollars spent, average order value and overall ROI.

edo Marketplace has already been used by small businesses as part of a pilot program launched in early 2013. Roosters Wings, a restaurant chain based in Columbus, Ohio recently ran a promotion with edo. It was the first time the merchant has run a card-linked offer, and they were surprised with the simplicity and ability to drive results with edo Marketplace.

"As an employee-owned and operated company, our number one priority is servicing our guests and employees. If a program tends to be difficult, then we won't participate," said Nicole Cox, director of Marketing and PR, Roosters. "Our edo campaign gave us a positive trial of the digital marketing world, and the results we've seen so far look great."

A Nationwide Partner Solution
edo brings unique insight and clarity into consumer spending behavior, helping merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. Through partnerships with three of the top six financial institutions and card issuers, edo offers merchants a combined reach of more than 200 million cardholders. edo also allows merchants to easily extend targeted offers to current and prospective customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons.

edo also announced that edo Marketplace, originally launched on a limited pilot program earlier this year, is now available nationwide as a custom, white label solution to partners seeking to extend card-linked offers capabilities to their own merchant networks. The new white label solution enables edo partners, including merchant networks and local marketing service providers, to innovate their product offerings and integrate edo Marketplace into their suite of services.

Resources

• For additional information or to inquire about testing edo Marketplace, please contact marketing@edointeractive.com.
• For more details on how edo Marketplace works, please view this short video here.

About edo
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior -- helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com, or follow us on Twitter @edointeractive.