Dublin, Oct. 2, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/7klm4s/global_b2c)
has announced the addition of the "Global
B2C E-Commerce Trends Report 2013" report to their
offering.
A newly released study by the Hamburg based secondary research
company yStats points to trends expected to affect the B2C
E-Commerce market in the coming years. Online shopping is likely to
become more personalized, with retailers customizing their services
and integrating online sales channels such as websites and social
networks on any device that will connect to the Internet.
M-Commerce is expected to play an ever larger role in the future,
with over half a billion customers following the trend to shop via
mobile devices by 2016. Moreover, throughout the world, online
shoppers are forecasted to increasingly prefer to pay online when
buying over the Internet, causing the online and mobile payment
markets to grow strongly, especially in Asia.
Study on global B2C E-Commerce trends sees more personalization and
increased use of mobile devices
A newly released study by the Hamburg based secondary research
company yStats points to trends expected to affect the B2C
E-Commerce market in the coming years. Online shopping is likely to
become more personalized, with retailers customizing their services
and integrating online sales channels such as websites and social
networks on any device that will connect to the Internet.
M-Commerce is expected to play an ever larger role in the future,
with over half a billion customers following the trend to shop via
mobile devices by 2016. Moreover, throughout the world, online
shoppers are forecasted to increasingly prefer to pay online when
buying over the Internet, causing the online and mobile payment
markets to grow strongly, especially in Asia.
Worldwide B2C E-Commerce growth will be led by large increases in
the Asia-Pacific region
As current trends continue, Asia-Pacific is expected to overtake
North America as the region with the highest B2C E-Commerce sales
in 2013 and to account for over a third of global B2C E-Commerce
revenues. By 2016, the Asia-Pacific region's share is likely to
increase further, while the North America and Western Europe shares
of world total B2C E-Commerce are expected to steadily erode.
Still, in 2013 USA is projected to remain by far the largest B2C
E-Commerce market worldwide. One of the major trends there is
expected to be growth of M-Commerce, reflected in triple-digit
growth rates of mobile payments in the years to 2016. The
Asia-Pacific region's growth is expected to be led by China, with
the number of online shoppers there projected to reach almost 2.5
times the number in the USA by 2016. M-Commerce is gaining
popularity in China as well, with mobile sales on total B2C
E-Commerce sales projected to triple by 2015. The online sales of
luxury goods such as health and beauty products, apparel and
watches has led
the recent surge in B2C E-Commerce in China. New delivery systems
and payment methods are being implemented in that country as well,
helping to tap into the great potential for online commerce.
Intense growth foreseen in other nations
The other BRIC countries, Brazil, Russia and India, are also
projected to see their B2C E-Commerce markets boom in the coming
years. In India B2C E-Commerce is expected to see intense growth as
soon as the payment environment is improved, since the current
cash-on-delivery method of payment is seen as a hindrance to
growth. The growth of Russian B2C E-Commerce is driven by the
increasing Internet audience, already the largest in Europe, and
increased online sales are anticipated as the challenge of product
fulfillment is overcome. In Brazil online shopping benefits from
growing mobile Internet penetration and social commerce. In Mexico
B2C E-Commerce is forecasted to grow at double-digit rates in the
years to 2015, with online travel sales leading the market. Another
emerging B2C E-Commerce market is Africa. Growing smartphone
penetration, especially in South Africa, is expected to boost
M-Commerce and mobile payment markets on the continent.
Another trend influencing worldwide growth in online sales is the
concept of group buying. In the Middle East particularly, group
buying and daily deals websites have boosted B2C E-Commerce. Sales
of Groupon in one nation in the region were so strong last year
that the vendor could not keep up with the demand.
Growth expected in travel and gaming sectors
Among other trends highlighted in the yStats report, social media
are forecasted to play an increasing role in the travel segment of
the global B2C
E-Commerce market, by helping customers research information
for a trip. Moreover, the demand for travel arrangements adjusted
for use on smartphones is likely to grow. Another market segment,
online gambling, is expected to undergo a change in the years to
2015, with sports betting losing some of its share to lottery and
casino.
Companies Mentioned
- 360buy.com
- Amazon.co.uk
- Amazon.com
- Hp.com
- Netflix.com
- Rakuten.com
- Samsung.com
- Tmall.com
- Walmart.com
For more information visit http://www.researchandmarkets.com/research/7klm4s/global_b2c
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