Sports and Fitness Nutrition Foods and Drinks - Will Trends Translate into Sales?

2013 Global Strategic Business Report


Dublin, Oct. 8, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/4w656q/sports_and) has announced the addition of the "Sports and Fitness Nutrition Foods and Drinks - Global Strategic Business Report" report to their offering.

This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 244 companies including many key and niche players such as

  • Abbott Laboratories Inc.
  • Clif Bar & Company
  • Coca-Cola Co.
  • Dr Pepper Snapple Group Inc.
  • GNC Holdings Inc.
  • GlaxoSmithKline Plc
  • Monster Beverage Corporation
  • Nestlé SA
  • Optimum Nutrition Inc.
  • Otsuka Pharmaceutical Co. Ltd.
  • PepsiCo Inc.
  • Red Bull GmbH
  • Rockstar Inc.
  • The Balance Bar Company
  • The Quaker Oats Company Inc.
  • Yakult Honsha Co. Ltd.


Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitation I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-2

Product Segmentation and Scope of Study I-3

Sports and Fitness Nutrition I-3

Sports/Energy Foods I-3

Sports, Energy and Nutrition Bars I-3

Chewables I-3

Sport/Energy/Endurance Gels I-4

Sports/Energy Drinks I-4

Sports Drinks I-4

Energy Drinks I-4

Powders-to-Mix/Energy Drink Mix I-4

II. Executive Summary

1. INDUSTRY OVERVIEW II-1

A Prelude II-1

Market Insights II-1

Effect of the Sovereign Debt Crisis on the Sports Nutrition

Products Market II-1

Outlook II-2

Demarcation Between Sports Drinks and Beverages Fades II-2

Increase in Volume Consumption of Energy Drinks II-2

Sales of Energy Shots to Grow II-5

Overview of Safety Regulations for Sports Nutrition Products II-5

Sports Nutrition Market Boosted by Rising Popularity of Energy

Drinks II-5

Distribution Scenario II-6

Recession Impact in Retrospect II-6

2. TRENDS AND ISSUES II-7

Non-Athletes Underpin Sales Growth II-7

Special Emphasis on Protein Content II-7

PowerBar Shows the Way II-7

Energy Bars Replacing Meals II-8

Potential Substitutes: A Threat to Energy Bars II-8

Declining Consumer Spending Casts Shadow Over Soft Drinks

Market II-8

Producers to Leverage Favorable Climate in the Emerging

Markets II-8

Do Trends Translate into Sales? II-9

Sports Drink: Always Youthful II-9

Innovations Backed by Science II-9

Ingredients Remain a Hot Topic in Sports Nutrition Arena II-10

Ingredient Supply Disruptions to Impact Sports and Energy

Drinks II-10

Changing Face of Sports Drink Formulations II-11

Caffeine: Always Making News II-11

Use of Natural Ingredients in Sports Drinks II-12

Coconut Water Interests Industry Leaders II-13

Sweetener Trends in the Sports Drinks Market II-13

Health Issues to Lower Demand for Sugar-Sweetened Products II-14

Top 10 Claims of Product Launches in the Global Sports &

Energy Drinks Market for the Year 2012 II-14

Third Party Endorsements: Success Formula II-15

Growth Strategies of Producers II-15

Consumer Trends in the Sports and Fitness Nutrition Market II-15

Women are Going Places II-15

Packaging Trends II-16

Packaging Suitable for Children's Use II-16

Role of Consumer Awareness Programs II-16

Future Alternatives in Sports Nutrition II-16

Major Challenges Confronting the Sports Nutrition Food and

Drinks Industry II-16

Water Scarcity to Hamper Production II-17

3. PRODUCT OVERVIEW II-18

Sports and Fitness Nutrition: An Introduction II-18

Classification by Function II-18

Meal Replacements Products and Fat Burners II-18

Endurance Products II-18

Strength and Bodybuilding Supplements II-18

Energy Products II-18

Recovery Products II-18

Classification by Product Type II-19

Sports and Energy Foods II-19

Sports, Energy and Nutrition Bars II-19

Sports Bars II-20

Energy Bars II-20

Nutrition Bars II-21

Energy/Endurance Bars II-21

Meal Replacement Bars II-21

Diet/Weight Loss Bars II-21

Functional/Nutritional Bars II-21

High Protein/Body Building Bars II-22

Chewables II-22

Sport/Energy/Endurance Gels II-22

Sports and Energy Drinks II-23

Major Ingredients and their Attributes II-23

Attracting Soft Drinks Companies II-23

Differences between Sports and Energy Drinks II-23

Sports Drinks II-24

Categories of Sports Drinks II-25

Isotonic II-25

Hypotonic II-25

Hypertonic II-25

Why Sports Drink? II-26

Dehydration II-26

Electrolytes II-26

Carbohydrate II-27

Fluid Absorption II-27

Water: Not Appropriate II-27

Why are Sports Drinks a Better Source of Rehydration Compared to Water? II-28

Energy Drinks II-28

Types of Energy Drinks II-28

Energy shots II-28

Anti-energy drinks II-28

Caffeinated Alcoholic Energy Drinks II-29

Who Can Consume Energy Drinks? II-29

Effect of Energy Drinks on Performance II-30

Challenges Facing the Energy Drinks Sector II-30

Popular Claims and Side Effects of Ingredients in Energy

Drinks II-30

Powders-to-Mix/Energy Drink Mix II-30

Ready-to-Drink (RTD) II-31

Recovery/Nutrition Beverages II-31

Fitness Water II-31

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-32

Abbott Launches Perfectly Simple Nutrition Bar under

ZonePerfect® II-32

Abbott's EAS® Sports Nutrition Develops New Range of Powder and Bars II-32

Multipower UK Rolls Out Multicarbo® Jelly Bars II-32

Goddess Energy Launches Flirt® Energy Drink in SLEEK®

Packaging II-32

Monster Energy Launches Monster Absolutely Zero Energy Drink II-33

Abbott Rolls Out EAS Recovery Protein Powder II-33

Swisse Vitamins Launches Swisse Active Nutrition Range II-33

YJ Sciences Unveils Youth Juice II-33

Lacka Foods UK Launches Chimpanzee Energy Bars II-34

Grass Roots Beverage Rolls Out SK Energy Drink in Florida II-34

GlaxoSmithKline Consumer Healthcare Launches Lucozade Sport

Drink II-34

Balance Bar® Launches Mini Energy Bars II-34

Hiball Energy Launches New Line of Sparkling Energy Water and

Energy Drinks II-34

TO Sports Innovation Introduces New Sports Nutrition Beverage and Water Beverage under Dethrone II-35

New Whey Nutrition Introduces Fit2Go II-35

Swanson Health Products Launches Swanson® pH Balance Alka-Tone

Drink Mix for Athletes II-35

Pro Athlete Supplementation and Trioni Introduces Daionic Pro

Nutrition Shake II-35

Preventics Health Unveils New Caffeine-Free BiomaxX Energy

Nutrition Energy Drinks and Nutritional Supplements II-36

iSatori Technologies Launches New Eat-Smart® Whey Protein

Crisp Bar II-36

Sponser Sport Food Introduces High Energy Bars II-36

Fluid Sports Nutrition Introduces Bacon II-36

Spar Austria Introduces New Energy Drinks II-37

Ultra Energy Introduces Hornet Juice II-37

GNC Holdings and Shadow Beverages Introduce GNC Beverage Range II-37

Yash Birla Group to Launch B3 (BCUBE) Advanced Sports

Nutrition Products II-37

Sharkies Unveils Organic Energy Sports Chew II-37

Powerade Unveils Powerade ION4 in Italy II-38

Starbucks Rolls Out New Range of Refreshers II-38

Yakult U.S.A to Launch Yakult Light II-38

Arla to Launch New Whey Protein Ingredient II-38

Coca-Cola Introduces Aquarius in Singapore II-38

Kraft Foods to Introduce Caffeine-Enhanced MiO Drink II-39

Jones Soda Unveils WhoopAss Energy Drink in Canada II-39

VPX® Sports Rolls Out BANG® Hybrid Nutrition Beverage II-39

Proline to Introduce Energy Drink and Footwear Products in

Indian Market II-39

Celestial Seasonings Unveils Enerji Green Tea Energy Shots II-39

Scheckters Organic Beverages Launches Scheckters

OrganicEnergy™ Energy Drink II-40

XYIENCE Adds New Flavors to Xenergy Energy Drinks Range II-40

Herborium Group to Launch New Herbal Energy Drink II-40

Trioni and Pro Athlete Supplementation Unveil Daionic Pro

Nutrition Shake II-40

Campbell Soup Announces Expansion of V8 Energy Drinks Line II-41

Dutch Bros Coffee Introduces Dutch Bros Blue Rebel Energy

Drink II-41

TO Sports Launches Dethrone Beverage Sports Nutrition and

Water Beverage II-41

Active Health Foods Introduces Active X™ Energy Bars Fortified with Vitamins II-41

Nestle Launches Iron Girl Energy Bar II-42

Creative Edge Nutrition to Launch METABOLIC XTREME II-42

Ganeden Biotech and Pro Drive Launch Pro Drive™ Sports Bar II-42

CNP Introduces Flavors of Choc Mint and Banana II-42

FRS® Healthy Energy® to Launch Healthy Protein and Healthy

Energy Formulas II-42

XXX Energy Drinks Pvt. Ltd. Introduces SJ XXX Minus II-43

HYDRIVE Energy Introduces HYDRIVE DECAF and HYDRIVE EXTRA

STRENGTH Energy Drink II-43

Abbott Laboratories Launches New ZonePerfect Sweet & Salty

Nutrition Bars II-43

Balance Bar Launches New Café Balance Bars Line II-44

Team Lotus Introduces New EQ8 Energy Drinks Range II-44

NourishCo to Unveil Lehar Gluco Plus Energy Drink II-44

Hype Energy Introduces Hype Energy Organic II-44

Nestlé Performance Nutrition and World Triathlon Launch Iron

Girl™ Energy Bar II-45

BRUBAR® Launches BRUBAR Energy Bars II-45

ResVez to Launch Resveratrol WineTime Bar II-45

Powerade Unveils Powerade ION4 Sports Drink Formula II-45

Granola Gourmet Launches Ultimate Range of Energy Bars II-46

Wilderness Athlete Launches Performance Bars II-46

BC Lions Football Club Launches ROAR Official Energy Drink II-46

DNA Brands Rolls Out Cranrazberry Energy Drink II-46

Facedrink Introduces facedrink™ Energy Drink II-47

Hype Energy Rolls Out Hype Energy Organic Drink II-47

Jamba Juice to Launch Nestlé Jamba All-Natural Energy Drinks in US II-47

Organic Launches Pure Bio Energy Drink in UAE II-47

Calidris India Private Introduces 28Black Energy Drink in

India II-47

5. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST - A

PERSPECTIVE BUILDER II-48

Abbott Launches EAS Peak™ with P3™ Technology II-48

POWERADE Launches POWERADE PLAY™ for Athletes II-48

Gatorade Introduces G Series through GNC II-48

AMP Energy Introduces AMP Energy Juice II-49

Kraft Introduces The Crystal Light Pure Fitness Beverage II-49

PepsiCo Introduces Gatorade Sports Mix II-49

Everlast Sports Nutrition Unveils ProLine II-49

PepsiCo to Introduce G Series Fit Low Calorie Product Line II-49

Balance Bar Introduces New Flavors of Energy Bars II-49

PacificHealth Unveils New Single Serve Packs for Endurance

Drinks II-50

Abbott Unveils Sports Nutrition Performance Beverage EAS Peak™ II-50

Amul to Re-Introduce Sports Drink Stamina II-50

Weider Germany Unveils Low Carb Protein Shake Drink II-50

Coca-Cola to Unveil Sports Drink Powerade II-50

GSK to Unveil New Juice Drinks II-51

PRO FOODS Launches Protein Enhanced Product II-51

PowerBar Launches Ironman® PERFORM™ Sports Drink II-51

HealthSpan Introduces BeneVia Variants II-51

Guru Beverage Launches Guru 2.0 II-52

Go Fast Sports & Beverage Co. Rolls out Hybrid Drinks Go Fast

Energy Tea and Go Fast Coconut Energy II-52

Valero Energy Launches Store Brand U Force Sport Drink II-52

Element Bars Introduces Custom Energy Bar Element Endurance for Athletes II-52

FRS Company Expands Product Range of FRS Healthy Energy Drinks with Two 90-Calorie Energy Drinks II-53

PepsiCo India Introduces Gatorade Sports Mix Ready-to-Mix

Powder II-53

CRUNK!!! Energy Drink Rolls Out CRUNK!!! MANGO-PEACH Flavor II-53

SCNS Sports Foods Unveils Marathon of Miracles™ Range II-54

Lucozade Sport Introduces Lucozade Sport Lite II-54

Fein Innovations Launches Fein Caffeine Crystal II-54

The Gatorade Rolls out G Series Sports-Performance Energy

Drinks II-54

Best way Introduces Gluco Energy II-55

Ex Drinks Unveils Fresh Energy Drinks II-55

FullBloom Baking Launches Toasted Oatmeal Bar II-55

Element Bars Unveils Customized Energy Bars II-55

Ever Nutrition to Introduce Ever last Energy Bars II-55

Abbott Nutrition Launches EAS Myoplex Strength Formula Shake II-56

Max Muscle Sports Nutrition and Ganeden Biotech Introduce Max

Crunch Bar II-56

Glaxo SmithKline Nutritional Healthcare to Unveil New Line of

Lucozade Sport Drinks II-56

MonaVie to Roll out MonaVie EMV™ II-56

Ever Nutrition Expands Ever Last Sports Nutrition Brand II-57

Tandem Rain Innovations™ Rolls Out Hoo Doo Chews™ II-57

Dr Pepper Snapple Group and All Sport Unveil All Sport

Naturally Zero II-57

Mona Vie Launches Mona Vie EMV™ Energy Drink II-57

Power Horse Energy Drinks Introduces Power Horse Energy Cola II-57

Combine Drinks Forays in Sports Drink Market II-58

6. RECENT INDUSTRY ACTIVITY II-59

NBTY Takes Over The Balance Bar Company II-59

DuPont Completes Take Over of Solae II-59

Enerbrite Technologies Group Acquires SBSI Nutraceuticals II-59

First Milk Acquires CNP Professional II-59

Joint Juice Takes over Premier Nutrition II-59

Big Red Takes Over HYDRIVE Energy II-60

Solanbridge Group Takes Over Abstract International II-60

Glanbia Takes Over Aseptic Solutions II-60

Serm Suk to Acquire Wrangyer Beverage II-61

Bright Lifecare Takes Over MadeInHealth.com II-61

Valeant Pharmaceuticals Acquires Probiotica Laboratorios II-61

BAWLS Guarana to Acquire Strut & Rut Energy Shot and CRUNK!!!

Energy Drink II-61

iSatori Technologies Merges with Integrated Security Systems II-62

Reckitt Benckiser Group and Schiff Nutrition International Ink

Merger Agreement II-62

Britvic to Merge with AG Barr II-62

Rugby Football Union Enters into Partnership with

GlaxoSmithKline Consumer Healthcare II-62

Dr Pepper Snapple Inks Partnership with Chicago Bears II-63

Body Glove and Pacific Health International Laboratories Enter into Agreement II-63

General Nutrition Centers Inks Agreement with Active Health

Foods II-63

Cuba Beverage and Homs Enterprise Sign Distribution Agreement II-63

Sheetz and Active Health Foods Enter into Agreement II-64

Blue Gold Beverages Signs an Exclusive Distribution Agreement

with Epic Nutrition II-64

Athletics Canada Signs Deal With BioSteel II-64

Bay Area Research Group to Develop a New Nutrition Bar II-64

Active Health Foods Selects Manos Beverages II-65

Full Motion Beverage Establishes Full Motion Sports II-65

Yakult Honsha Receives GRAS Status II-65

Hansen Natural Corp. Undergoes rebranding to Monster Beverage II-65

Yash Birla Group Inaugurates BCUBE Sports Nutrition Store II-65

Joint Juice Takes Over Nutrition® Brand from Premier Nutrition II-65

GlaxoSmithKline Acquires Maxinutrition Group Holdings II-66

Provexis Acquires Science in Sport II-66

Glanbia Acquires Bio-Engineered Supplements & Nutrition II-66

Kofola Group Takes Over Pinelli II-66

Designer Protein Acquires Assets of Next Proteins II-67

Clif Bar & Company Enters into Partnership with Tough Mudder II-67

Major League Gaming Enters into Partnership with NOS® Energy

Drink II-67

Nutritional Products International Enters into Partnership with Biotropics Malaysia Berhad II-67

Atlantic Multipower UK Extends Partnership Agreement with

Liquigas-Cannondale II-68

InHealth Media Enters into Partnership with Biotropics

Malaysia Berhad II-68

Maxinutrition Inks Distribution Agreement with Smart Nutrition II-68

ZUN and ThirstMonger Ink Distribution Agreement II-69

GNC Signs Exclusive Licensing Contract with Shadow Beverages II-69

BioExx Specialty Proteins Completes Sales License and Product

Development Agreement with Hormel II-69

Lone Star Distribution Inks Agreement with Attitude Drinks II-70

PR Nutrition Enters into Licensing Agreement with U.S. Olympic

Committee II-70

MUSASHI and Smart Nutrition Ink Distribution Agreement II-70

Old Port and Eternal Energy Ink Master Distribution Agreement II-71

Centre for Food Safety Recalls Energy Drinks II-71

7. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-72

ConAgra Foods Takes over Elan Nutrition II-72

Bullish Brands Acquires Carb Boom Sports Nutrition II-72

Kore Nutrition Takes Over Go All In II-72

Probiotec Purchases Four Sports Nutrition Brands II-72

Monster Energy Enters into Partnership with Mercedes Benz

Grand Prix Limited II-73

UK Sport Enters into Partnership with Maxinutrition for

Research and Development Activities II-73

PepsiCo and GNC Inks Agreement to Co-develop Phenom II-73

Novus Life Nutrition Inks Exclusive Distribution Agreement

with USA Sports II-73

PBA Inks Distribution Agreement with FRS II-74

Nestlé Performance Nutrition and World Triathlon Sign

Agreement II-74

NuVim Inks Marketing Agreement with Cross Legion Marketing for

NuVim® Powder II-74

Nestlé USA and Jamba Juice to Sign Renewed Partnership for

Ready-to-Drink Beverages II-74

Provita Energy USA and BYB Brands Sign Strategic Agreement II-74

Blue Gold Beverages Takes Over Exclusive Distribution

Agreements for Pit Bull Energy Bars II-75

Bryn wood Partners Takes Over Balance Bar Company II-75

M&K Acquisitions Purchases Gleukos II-75

Millennium Biotechnologies Group Inks Agreement with inVentiv

Advance Insights II-75

TapouT and Champion Nutrition Ink Licensing Agreement II-76

Alticor and Metagenics Enter into Joint Venture II-76

8. FOCUS ON SELECT GLOBAL PLAYERS II-77

Abbott Laboratories Inc (USA) II-77

The Balance Bar Company (USA) II-77

Clif Bar & Company (USA) II-78

Coca-Cola Co. (USA) II-78

Dr Pepper Snapple Group, Inc. (USA) II-79

GlaxoSmithKline Plc (UK) II-79

GNC Holdings, Inc. (USA) II-80

Monster Beverage Corporation (USA) II-80

Nestlé SA (Switzerland) II-81

Optimum Nutrition Inc. (USA) II-82

Otsuka Pharmaceutical Co., Ltd. (Japan) II-82

PepsiCo Inc. (USA) II-82

The Quaker Oats Company, Inc (USA) II-83

Red Bull GmbH (Austria) II-83

Rockstar Inc (USA) II-84

Yakult Honsha Co., Ltd. (Japan) II-84

9. GLOBAL MARKET PERSPECTIVE II-85

Table 5: World Recent Past, Current & Future Analysis for

Sports and Fitness Nutrition Foods & Drinks by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2010 through 2018 (includes corresponding Graph/Chart) II-85
III. MARKET

1. THE UNITED STATES

2. CANADA

3. JAPAN

4. EUROPE

4a. FRANCE

4b. GERMANY

4c. ITALY

4d. THE UNITED KINGDOM

4e. SPAIN

4f. REST OF EUROPE

5. ASIA-PACIFIC

6. LATIN AMERICA

7. REST OF WORLD

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 244 (including Divisions/Subsidiaries - 279)

  • The United States (168)
  • Canada (9)
  • Japan (7)
  • Europe (61)
  • - France (3)
  • - Germany (4)
  • - The United Kingdom (38)
  • - Italy (1)
  • - Rest of Europe (15)
  • Asia-Pacific (Excluding Japan) (28)
  • Africa (4)
  • Middle-East (1)
  • Caribbean (1)

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