Eniro sharpens focus on product development

Eniro is now taking the next step to strengthen its future offering and
streamline the process from idea to commercial product. Mattias Wedar, formerly
CEO of Eniro Sweden, has been appointed as the new head of Group Products and
Services. Filling the position as new CEO of Eniro Sweden will be Magdalena
Bonde, who served most recently as head of Eniro’s Voice operations.
To further strengthen Eniro’s future offering of local search services and to
streamline the process from idea to commercial product, Eniro has appointed
Mattias Wedar, formerly CEO of Eniro Sweden, as head of Group Products and
Services. Wedar will thus be responsible for Eniro’s overall product and service
development. Mattias Wedar has a solid record of experience that includes
service as CEO of several of Eniro’s country-based sales organizations.

“With the user in focus, we are now investing further in expanding our portfolio
of products that will benefit our advertisers – not least in the growing mobile
channel,” comments Johan Lindgren, President and CEO of Eniro. “By capitalizing
on Mattias’s many years of experience in running sales of Eniro’s services to
the company’s paying advertisers, I am convinced that we can further elevate the
attractiveness of our offering.”

The new CEO of Eniro Sweden will be Magdalena Bonde, who has been serving for
the past three years as head of Eniro’s Voice operations and has also been a
member of Eniro Sweden’s management team during that period. Prior to joining
Eniro, Magdalena Bonde served as CEO and entrepreneur for a number of online
companies. She will be a member of Eniro’s Group Management.

“Magdalena knows the Swedish sales organization and offering well and has also
served as acting CEO of Eniro Sweden,” continues Johan Lindgren. “During her
years at Eniro Magdalena has headed a very profitable directory assistance
service, and I am convinced that with her leadership and commercial talent,
Magdalena will very successful at further developing Eniro Sweden.”

Sara Kullgren, formerly head of Eniro’s product development, has been offered
other duties in connection with these changes, but has opted to leave the
company.

For more information, please contact:
Johan Lindgren, President and CEO, +46 8 553 311 14
Mattias Lundqvist, CFO, +46 8 553 310 04
Cecilia Lannebo, Head of Investor Relations, +46 722 208 277, email:
cecilia.lannebo@eniro.com

The information is such that Eniro AB (publ) is required to disclose in
accordance with the Swedish Financial Instruments Trading Act and/or the Swedish
Securities Market Act. The information was submitted for publication at 09.00
CET on October 9, 2013.
Eniro is a search company that aggregates, filters and organizes local
information. Our growth is driven by users’ increasing mobility and multiscreen
behavior, where we are at the forefront with modern technical solutions. For
more than 100 years Eniro has helped people find local information and companies
find customers. Today it is a multiscreen solution – our users search for
information using their smart phones, tablets and desktops. This creates great
business opportunities for us as the local search company. Mobile advertising is
today the fastest growing part of Eniro’s business. Eniro is the local search
engine. A smart shortcut to what you need, no matter where you are or where you
are going.

Eniro is one of the largest search companies in the Nordic region and Poland.
The company has approximately 3,000 employees and has been listed on NASDAQ OMX
Stockholm since 2000. During 2012, Eniro’s revenues amounted to SEK 3,999 M and
EBITDA was SEK 976 M. More than 80 percent of Eniro’s advertising revenues come
from multiscreen channels. The company’s headquarters are located in Stockholm,
Sweden. More on Eniro at www.enirogroup.com.

Eniro – Discover local. Search local.