SALES DEVELOPMENT IN SEPTEMBER 2013

In September 2013, H&M Group total sales including VAT in local currencies
increased by 7 percent compared to the same month the previous year. Sales in
comparable units decreased by 2 percent. Comparable units comprise the stores
and the internet and catalogue sales countries that have been in operation for
at least a financial year. September sales were negatively affected by calendar
effects of approximately 2 percentage points.

The total number of stores amounted to 3,006 on 30 September 2013 versus 2,669
on 30 September 2012.

Percentage sales development for the month of October will be published on 15
November 2013 at 8.00 (CET).

Karl-Johan Persson, Managing Director

Contact person: Nils Vinge, Head of IR,     +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 October 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,000 stores in 53 markets. In 2012, sales including VAT
were SEK 140,948 million and the number of employees more than 104,000. For
further information, visit hm.com (http://www.hm.com).