Research brief presents study linking patient experience and hospital reputation

National Research Corporation publishes study that presents findings showing how the patient experience is directly tied to a hospital or health system's reputation.

Lincoln, Nebraska, UNITED STATES

LINCOLN, Neb., Feb. 24, 2014 (GLOBE NEWSWIRE) -- National Research Corporation has developed a research brief that examines the patient experience and hospital reputation, with findings that indicate the caliber of patient experiences are related to the opinions and perceptions held by the general population of consumers within the community.

The brief entitled, The Link Between Patient Experience and Hospital Reputation, Dr. Katie Johnson, Director of Research and Analytics at National Research, examines whether and to what degree hospital reputation is explained by patient experience. With consumers beginning to play more of an active role in their healthcare decisions and reputation being tied to reimbursements, the hospital selection process is more important than ever. Research is derived from the National Research Market Insights Survey, the largest online healthcare consumer survey in the United States. Among the almost 270,000 consumers participating in the survey in 2012, 87 percent of respondents indicated that reputation is important when selecting a hospital.

Susan Henricks, president and COO of National Research, remarked on the findings and its impact in healthcare.

"We hope these findings provide valuable knowledge for hospitals and healthcare organizations to understand that perception is indeed the most important factor when patients consider their care options," Henricks said. "Gone are the days when patients only had limited choices and are now making selections where they can truly have a positive healthcare experience versus just a medical visit."

To learn more about these findings, download the Executive Summary and gain access to the research brief. To learn more about Market Insights, click here.

About National Research Corporation

For more than 30 years, National Research Corporation (NASDAQ: NRCIA and NRCIB) has been at the forefront of patient-centered care. Today, the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.

Recognized by Modern Healthcare as the largest patient satisfaction firm in the U.S., National Research is dedicated to representing the true voice of patients and other healthcare stakeholders. National Research is headquartered in Lincoln, Nebraska. For more information, call 800-388-4264, write to, or visit