SACRAMENTO, CA--(Marketwired - Mar 18, 2014) -  With California facing its worst water shortage crisis in modern history, Save Our Water -- a partnership between the Association of California Water Agencies (ACWA) and the California Department of Water Resources (DWR) -- has launched a 'Californians Don't Waste' Public Service Announcement (PSA) campaign to bring awareness to simple ways citizens can save water every day.

The public service campaign efforts kicked off this week with the release of several short videos focused on the simple, yet critical, message: "We Are Californians and We Don't Waste."

"Our California economy, environment and daily lifestyle depend on water to flourish," said Mark Cowin, Director of the California Department of Water Resources. "These PSAs not only raise awareness of how easy it is to conserve, they appeal to a trait that is common across the state -- Californians Don't Waste."

"These PSAs provide practical tips to help all of us save water," said Tim Quinn, Executive Director of the Association of California Water Agencies. "California's local public water agencies are also a great resource for anyone looking for more information on how to conserve inside and outside."

The videos, produced by the California Governor's Office of Emergency Services (Cal OES), emphasize water use efficiency and conservation at home, in the workplace, at school or anywhere. Everyone is encouraged to share these PSAs, available at http://bit.ly/water-psa, to keep water conservation top of mind and demonstrate how simple change of habits can help every Californian, now and in the future.

The campaign also aims to tap into Californians' can-do spirit and creativity by encouraging the public to join in the effort and share their methods to conserve water. Californians can take videos or photos through Instagram or Twitter (photos only) using #SaveOurWater or simply upload their videos or photos directly through the Save Our Water Facebook page, www.Facebook.com/saveourwater. Save Our Water will showcase publicly created content as part of the 'Californians Don't Waste' campaign.

Following Governor Brown's call on all Californians to voluntarily reduce their water usage by 20%, Save Our Water launched four radio public service announcements encouraging residents to conserve. Save Our Water also has resources available in Spanish. Visit www.saveourh2o.org to learn more.

For more ways to save and to learn more about the Save Our Water program, visit www.saveourh2o.org or follow us on Facebook or Twitter. Save Our Water is a partnership between the California Department of Water Resources and the Association of California Water Agencies