Annual General Meeting in Swedish Match AB (publ)

The shareholders of Swedish Match AB (publ) are hereby notified of the Annual
General Meeting to be held on Wednesday, May 7, 2014 at 16.30 (CET) at Hotel
Rival, Mariatorget 3, Stockholm, Sweden.
The Board of Directors proposes a dividend of 7.30 SEK per share and May 12,
2014, as the record day for the right to receive a cash dividend. The Board of
Directors further proposes that it be authorized to resolve on acquisition of
the Company’s own shares, on one or several occasions prior to the next Annual
General Meeting, provided that the Company’s holding does not at any time exceed
10 percent of all shares in the Company.

Additionally, the Board proposes to reduce the Company’s share capital by
2,892,441 SEK by means of withdrawal of 1,500,000 previously repurchased shares
held in treasury, with a simultaneous bonus issue, without issuing any new
shares, of a corresponding amount to restore the share capital. Furthermore, the
Board proposes that the reduced amount be allocated to a fund to be used
pursuant to a resolution adopted by the General Meeting.

The Nominating Committee of Swedish Match AB (publ) proposes re-election of the
Board members Andrew Cripps, Karen Guerra, Conny Karlsson, Wenche Rolfsen,
Robert F. Sharpe, Meg Tivéus and Joakim Westh. Conny Karlsson is proposed to be
re-elected as Chairman of the Board and Andrew Cripps is proposed to be re
-elected as deputy Chairman of the Board.

The Nominating Committee of Swedish Match consists of Conny Karlsson (Chairman
of the Board), Andy Brown (Cedar Rock Capital), Björn Lind (AMF & AMF Funds),
William Lock (Morgan Stanley Investment Management), and William Mueffling
(Cantillon Capital Management). Andy Brown is the Chairman of the Committee.

The complete notice to the Annual General Meeting is available on Swedish Match
website: www.swedishmatch.com, and is also enclosed to this press release.

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For further information, please contact:

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and snuff, Other tobacco products
(cigars and chewing tobacco), and Lights (matches and lighters).Well known
brands include General snus, Longhorn moist snuff, White Owl cigars, Red Man
chewing tobacco, Fiat Lux matches, and Cricket lighters. The Group sells
products across the globe, with production units in six countries. The Group’s
global operations generated sales of 12,610 MSEK for the twelve month period
ending December 31, 2013. The Swedish Match share is listed on NASDAQ OMX
Stockholm (SWMA).
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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com