Alien Technology(R) Launches European Commercial 4-Port Fixed UHF Reader for Volume RFID Applications

Extends Alien Reader Family Into Europe for Cost-Sensitive Applications Requiring Multiple Read-Zones

MORGAN HILL, CA--(Marketwired - Apr 8, 2014) - Alien Technology, an industry leader in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, today introduced the Alien® ALR-9680-EMA commercial-grade UHF RFID reader that provides European customers enterprise grade 4-port flexibility with Alien's industry-leading reader "intelligence," ease-of-use and robustness.

"The ALR-9680-EMA introduces a new reader price point for Alien Technology into Europe, Africa and the Middle-East," said Pat Ervin, Vice President of Sales and Marketing. "This reader enhances the initial ALR-9680 markets and allows Alien to provide a cost-effective solution across the globe. This reader also brings the flexibility of 4-antenna ports and Alien Reader Protocol, which adds local intelligence and processing inside the reader and reduces the processing overhead required elsewhere in the system."

Housed in a slim-height metal chassis, the rugged reader is built to survive in rough environments that may also require low height clearance. Many ALR-9680 features are geared to lowering the cost of set-up and system implementation, including:

  • 4 monostatic-antenna ports that lend themselves to low-cost antenna systems;
  • Power-over-Ethernet (PoE) that takes power from any existing ethernet infrastructure, eliminating the need for external power supplies; and
  • Autonomous mode of operation that reduces network traffic and minimizes central processing, helping make large roll-outs more scalable.

The ALR-9680 is suitable for small, cost-sensitive roll-outs or, due to the on-reader processing, the reader can be used in large-scale implementations seeking to minimize the amount of central processing consumed by each reader. This local-processing allows for increased scalability and reduced central compute infrastructure and cost. The inclusion of PoE with this form-factor also allows the reader to be used in tight areas with no power supply.

Customer samples of the ALR-9680-EMA are scheduled to be available May 1, with production units scheduled to ship June 1. Further details will be available at RFID Journal LIVE April 8-10 in Orlando, Fla., at the Alien Booth (#620).

About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are implemented in industries such as consumer packaged goods, retail apparel, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien's facilities include corporation headquarters in Morgan Hill, CA; the Alien RFID Solutions Center in the Dayton, OH region; and a sales office in Shanghai, China. Alien is a member of EPCglobal.

Alien, Alien Technology and the Alien logo are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

Contact Information:

Media Contacts
Daniel Francisco
Francisco Group for Alien Technology