SAN FRANCISCO, CA--(Marketwired - Jul 10, 2014) - Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of June. This month's report measured data from tens of millions of domestic shopping sessions to reveal that shoppers made fewer trips because of events like the World Cup, Father's Day, and extended vacations. However, high levels of consumer confidence boosted shoppers' spending habits.
Euclid asserts that its metrics illustrate a positive outlook for industry revenues, and estimates sales growth in the following retail verticals of:
Here are some of Euclid's top findings in this month's report around shopper behavior metrics:
The best day of June was Monday the 2nd, with outperformance across all metrics except for active repeat ratio as the month started with a flurry of activity. Not surprisingly, Sunday the 15th -- Father's Day -- was the worst shopping day of the month. The lowest level of traffic and low storefront conversion were experienced as vacations and family activities cannibalized mall visits.
To view the complete findings, download the full report on shopper activity for the month of June here: http://info.euclidanalytics.com/WC14-06USRB_Reg_RLP.html
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of June 2014 Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.