YP and Goodzer Unite To Help Users Make Smarter Decisions

YP to Provide Enhanced Experience for Consumers Researching Local Businesses

Los Angeles and Reston, VA, Sept. 3, 2014 (GLOBE NEWSWIRE) -- YP, the go-to local search destination for more than 80 million* people across the U.S., and Goodzer, the leader in enhanced hyper-local data, announced today that the companies have teamed up to showcase Goodzer's local enhanced services data for more than 3,000 categories of businesses on YP.com, YP mobile and the top-rated YP mobile app. Similar to searching for a restaurant and seeing a menu of food items, YP users researching a business can now find a menu that includes descriptions of specific services and pricing offered by that local merchant - all without leaving the YP platforms.

For merchants, the deal creates enhanced content for their listings, increasing their credibility and engagement with consumers. With a broader range of specific services information available on YP, local businesses may receive more traffic, calls, appointment transactions and overall awareness. Goodzer's database, featuring hyper-local information about products and services, will now enhance a select portion of YP's 20 million business listings.

"YP continues to create ways better ways for consumers to find, consider and connect with what they are looking for," said Darren Clark, CTO of YP. "By teaming up with Goodzer, YP solidifies its position as an effective search leader by developing industry-leading digital solutions for consumers."

Goodzer, using its automated technology platform to amass hyper-local product and service data – including detailed descriptions, availability and pricing – provides solutions for app developers, publishers, merchants and national brands.

"Working with YP will allow Goodzer to not only substantially expand our reach, but also make it easier for consumers to engage with local businesses," said Mike Wilson, CEO of Goodzer. "Combining our enhanced local product and service data with YP's scale will allow us to further deliver a better user experience for consumers while supporting the continued growth of local businesses."

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping businesses and communities grow. YP's flagship consumer brands include the popular YP app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, July 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

About Goodzer

Goodzer provides the largest and most advanced, enhanced local data to publishers, merchants and developers. Goodzer leverages that data as the foundation for its automated marketing platform to provide effective and efficient online and mobile advertising solutions for local and national businesses. The company's extensive, industry-leading database of enhanced local content, with data on over 2.5 million US business locations nation-wide, covers more than 95 percent of all publicly available hyper-local information and its product and service content is distributed to nearly 200 million users each month. For more information on Goodzer's partner and merchant solutions, visit www.goodzer.com.

*YP Internal Data, Q2 2014, representing monthly visitors.

Media Contacts:

Stephan West
(818) 937-5553

DKC PR (for YP)
Paris Tyler
(212) 981-5162

Mike Wilson
(949) 235-0765