SAN FRANCISCO, CA--(Marketwired - Nov 4, 2014) - Today Euclid, the leader in mobile location analytics, announces that Brent Franson has been named Chief Executive Officer. In conjunction, former CEO Will Smith will transition to leading Euclid's long-term business strategy in a full-time capacity as Chief Strategy Officer and Chairman of the Board.

Franson brings product chops with three patents awarded and a track record for business leadership, having scaled multiple organizations within prior to joining Euclid in April of this year. In his role as CEO, he will focus on scaling the organization to accommodate its unprecedented growth, continuing to build the best-in-class location analytics platform, and expanding its reach to new customers, countries, and verticals. In addition to his role as CEO, Franson will also join the company's Board of Directors.

"Euclid has rapidly changed the way retailers understand their business and it's exciting to be here in a hyper growth phase of the company," said Brent Franson, Euclid's new CEO. "Will Smith's outstanding leadership and expertise has been the driving force behind Euclid, and I look forward to collaborating with him and leading this team as we forge ahead in 2015."

Euclid has expanded its locations by over 550 percent in 2014, with plans to expand into new verticals such as shopping malls, transportation hubs, and event venues. The company's Q4 growth to date is already the biggest seen in Euclid's four-year history. Smith will remain at Euclid full-time as Chief Strategy Officer, providing leadership and vision for Euclid's long-term business goals. In addition to his role as CSO, Smith will also become Chairman of the Board.

"It has always been my goal to scale the company and then bring in great leadership with proven track records for growing businesses, like Brent has demonstrated," said Smith. "Brent's mix of product and management experience make him an ideal leader for the next phase of the company."

To learn more about Euclid's team and products, visit

About Euclid
Euclid provides answers and insights to brick and mortar locations in the same way that web analytics services do for e-commerce. Capturing insights on visit trends, duration and repeat behavior, Euclid helps physical locations quantify offline impact of marketing, optimize performance, and understand visitor behavior. Euclid's network has grown to capture billions measurements per day, analyzing hundreds of millions of shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit for more information.

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