Tele2 and MTG’s Viaplay enter partnership

Stockholm – Tele2 AB, (Tele2), (NASDAQ OMX Stockholm: TEL2 A and TEL2 B) Swedish
brand enters a partnership with MTG’s online streaming service Viaplay. The
agreement will enable Tele2 to offer Viaplay access to its 3.7 million Swedish
mobile customers.
Both new and existing Tele2 Sweden customers will from the end of January 2015,
have the option to include Viaplay in their subscription. Viaplay is an online
streaming service and available on a wide range of internet connected devices.

The ability to deliver an excellent user experience is much due to 4G, which has
become a game changer within the telecom market. Customers will be able to watch
series, sports and movies on Viaplay without constant loading interruptions. The
entering of different valuable partnerships has become an important part of
Tele2’s strategy.

Lars Torstensson, EVP Communication and Strategy comments: "We are happy to have
signed an agreement with MTG’s Viaplay. Partnership programs are important for
us to make use of the capabilities that we have through our 4G network and
modern billing capabilities together with making the customer experience even
better."

For more information, please contact:
Lars Torstensson, EVP Corporate Communication and Strategy, Tele2, Phone: +46
702 73 48 79.

TELE2 IS ONE OF EUROPE'S FASTEST GROWING TELECOM OPERATORS, ALWAYS PROVIDING
CUSTOMERS WITH WHAT THEY NEED FOR LESS. We have 14 million customers in 9
countries. Tele2 offers mobile services, fixed broadband and telephony, data
network services and content services. Ever since Jan Stenbeck founded the
company in 1993, it has been a tough challenger to the former government
monopolies and other established providers. Tele2 has been listed on the NASDAQ
OMX Stockholm since 1996. In 2013, we had net sales of SEK 30 billion and
reported an operating profit (EBITDA) of SEK 6 billion.