YP CMO Allison Checchi to Keynote at BIA/Kelsey's LEADING IN LOCAL: Interactive Local Media Conference

SAN FRANCISCO, Dec. 3, 2014 (GLOBE NEWSWIRE) -- YP, the go-to local search destination for more than 80 million* people across the U.S., announces that Allison Checchi, Chief Marketing Officer at YP, will present the afternoon keynote address at BIA/Kelsey's LEADING IN LOCAL: Interactive Local Media Conference on December 3, 2014 in San Francisco, CA. As CMO, Allison leads YP's marketing, branding, and communications efforts to consumers, local businesses and the advertising industry, and has been core to the company's evolution as the leading local search and advertising company.

While traditional media is changing, new opportunities have developed for the Yellow Pages industry, as it seizes on its strengths not only in local leads across multiple channels, but as a targeted media powerhouse. Allison's keynote will lay out a vision for the industry's next generation of services.

What: Afternoon Keynote: Allison Checchi, CMO, YP
When: December 3, 2014, 3:15pm PT
Where: Hyatt Regency San Francisco Airport, San Francisco, CA

About BIA/Kelsey's LEADING IN LOCAL: Interactive Local Media Conference


The ongoing transition to digital media has been an amazing journey, with new technologies, content and channels being added at all times. Which tools and solutions represent the best ways to complement existing media channels? Where will the next areas of disruption occur?

LEADING IN LOCAL: Interactive Local Media, BIA/Kelsey's flagship conference and the original digital media conference focused on the interactive local opportunity has consistently attracted the industry's most interesting, innovative and inspired leaders for more than 10 years. http://www.biakelsey.com/LeadinginLocalILM/index.asp

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP's flagship consumer brands include the popular YP app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, October 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers.  For more information on YP, visit us at http://corporate.yp.com.  Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*YP Internal Data, Q2 2014, representing monthly visitors.