YP CTO Darren Clark to Participate at MediaPost's Search Insider Summit

LOS ANGELES, Dec. 9, 2014 (GLOBE NEWSWIRE) -- YP, the go-to local search destination for more than 80 million* people across the U.S., announces that Darren Clark, Chief Technology Officer at YP, will present at MediaPost's Search Insider Summit on December 11, 2014 in Park City, UT. Darren is a veteran technologist with more than twelve years of experience in the digital advertising industry with roles spanning operations, engineering, and product and leads Product Management, Engineering, and Business Development across the YP product portfolio.

What: Panel: When The 'Buy' Button Lands On Search Engines

Google, Bing, Yahoo and other engines continue to search for ways to keep consumers engaged longer on their respective search engines without becoming a nuisance to serve more search ads, yet remain relevant. Searchers spent 08:02 minutes per search session on Google.com in July 2014, up from 05:23 in July 2013, per Millward Brown Digital research. Queries for airline flights and hotels on google.com now pull-in the data from participating Web sites and serve-up in lists of results, giving competing brands more opportunities to connect with potential customers before clicking through to the brand's site to complete the deal.

What happens when search engines add "buy" with an ecommerce button? Is Amazon just a commerce engine? A panel of experts will discuss the pros and cons.

When: December 10–13, 2014

Where: Deer Valley, Park City, UT
About Search Insider Summit

MediaPost's SearchMarketingDaily brings the best minds in the search marketing industry together for the semi-annual Search Insider Summit sharing cutting edge information and experience on search marketing. These Summits create a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what's working (and what's not), and taking an in-depth look at where the channel is going.
Industry experts at the upcoming December 10-13 Search Insider Summit will discuss the current prediction of billions of devices or pieces of hardware will one day connect to each other and the Internet. One device won't communicate for all, but each will have the ability to generate an Internet protocol address that connects to the Web. It will not only change the meaning of search engine marketing, but also redefine content marketing, lead generation, and other related media. Google, Bing, Yahoo and other search engines, marketplaces, and directories continue to prepare for this transition through algorithm changes. The Search Insider Summit will explore whether content marketing will become the future of search engine optimization in a world where keywords no longer provide intent signals. We also will hear how national brands will focus on local search in a mobile world, and debate ways to make cross-channel device attribution work for search marketers. Join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives. http://www.mediapost.com/searchinsidersummit/
About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP's flagship consumer brands include the popular YP app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, July 2014).  YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers.  For more information on YP, visit us at http://corporate.yp.com.  ; Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
*YP Internal Data, Q2 2014, representing monthly visitors.