SAN FRANCISCO, CA--(Marketwired - Feb 6, 2015) - Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of January. This month's report measured data from tens of millions of domestic shopping sessions to reveal that shopping activity decreased meaningfully compared to last year. Traffic dropped year-over-year as the shift towards online shopping accelerated and was amplified further by harsh weather across much of the country. In-store engagement improved more than expected during the low traffic, post-holiday month, but it is unclear how much the longer visits benefitted sales.
Euclid asserts that its metrics illustrate a slightly cautious outlook for industry revenues, and estimates sales growth in the following retail verticals of:
Here are some of Euclid's top findings in this month's report around shopper behavior metrics:
The best shopping day of January was Saturday the 10th. The 10th saw significantly more traffic and higher storefront conversion than the same day of the month last year. Shoppers spent more time in the store on average and bounced less than most other days in January. The results were likely buoyed by lingering holiday gift card spending. On the other hand, Friday, January 9th was the worst shopping day of the month. Traffic and repeat ratio suffered on this day, despite high levels of activity during the days surrounding it. In addition, visits were generally short and lacked intent on this day.
To view the complete findings, download the full report on shopper activity for the month of January here: http://info.euclidanalytics.com/WC15-01USRB_Reg_RLP.html
About Euclid
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of January 2015 Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
Contact Information:
Media Contact
Andrew Still-Baxter
VSC for Euclid
andrew@vscpr.com
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