Family Fun Awakens With the New Firefly(R) Star Wars(TM) Lightsaber Toothbrush

BUENA PARK, CA--(Marketwired - May 1, 2015) - With the unofficial Star Wars holiday 'May the Fourth' just around the corner and with The Force Awakens movie debuting in December, Star Wars fans can now start to bring that battle for the galaxy into their homes with the new Firefly^® Star Wars™ Lightsaber toothbrush. Firefly^®, the leader in children's oral care solutions, designed the new toothbrush to look and sound just like a lightsaber from the Star Wars™ films. Featuring flashing lights, sound effects, and voices from popular characters, this brush will help transform brush time into playtime so parents no longer have to pull a Jedi mind trick to get kids to brush their teeth!

The new Firefly^® Star Wars™ Lightsaber toothbrush is available in two characters -- Obi Wan Kenobi and Darth Vader -- giving fans the option of choosing the light side or the dark side. The toothbrushes light up with the press of a button for 60 seconds, along with light saber sounds and character voices. This entertains and helps guide little ones so they know just how long to brush each row of teeth as they fight to keep the dark side of cavities away.

The Firefly^® Lightsaber toothbrush comes with a no-mess protective cap that covers and shields the lightsaber brush from lurking bathroom countertop debris, and also helps keep the bathroom clean.

To celebrate bringing galactic fun to kids as they develop healthy habits, Firefly^® has launched a Brush Battle Sweepstakes on the brand's Facebook page. Now through June 30, 2015, parents may enter the sweepstakes for a chance to win a trip for four to an awesome theme park in California and check out the new Star Wars™ themed area. See the Facebook page for more details. 

For more information about Firefly^®, including where to find the new Star Wars™ Lightsaber toothbrush, visit fireflytoothbrush.com. Be sure to join the conversation with us on Facebook, Twitter and Instagram and share your #BrushBattle stories!

About Firefly^®
Firefly^® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.