DALLAS, May 5, 2015 (GLOBE NEWSWIRE) -- Fatboy® USA is thrilled to announce its upcoming opportunity as an official Experiential Partner for the C2 Montréal Conference May 26 – 28, 2015, for the third year in a row. Curated by creative agency, Sid Lee, C2 Montréal is an international conference that explores and enhances the relationship between commerce and creativity, and its potential to redefine business. The immersive three-day event is designed for business leaders who crave to know more about how creativity can drive their organization's strategic development. As Partner, Fatboy USA once again has the privilege of providing their signature lifestyle products to furnish and create a collaborative and creative atmosphere that fosters the unique ideas of C2 Montréal.
"Cultivating creativity at a personal, group and organizational level is the hub of progress in a world of accelerating change and innovation," said Paula Masters, President and CEO of Fatboy USA. "A need can always be recognized, but solving and achieving that need can be quite a challenge. C2 Montréal will once again be a platform for leaders to learn how to orchestrate changes in their organizations in ways that have never been thought of before. The Fatboy brand is all about creating an experience that engages people, so we couldn't think of a better way to create an environment that promotes creativity and imagination than by providing collaborative and forward-thinking comfort with our lifestyle product."
With high profile speakers including Alec Baldwin, Chelsea Clinton, Andre Agassi, David Shing and Carolyn Everson along with thought-provoking presentations and privileged access to business powerhouses who have figured out how to permeate business management with creativity, C2 Montréal will be an opportunity for participants from industries of all types to further develop their business creativity skills and discover tools for stimulating their organization's innovation and creative talent.
"The underlying principle of C2 Montréal was to create an international business event that not only directly addressed innovation, but was also innovative in its approach. Following through with the concept took time, energy, investment and a fair amount of tolerance for risk. Most of all it took a lot of faith from a lot of people and a lot of companies—all of whom helped shepherd this event from concept to reality. We're very pleased to once again partner with Fatboy for this fourth edition of C2 Montréal," said Richard St-Pierre, President of C2 Montreal.
This year, in the C2 Montréal Innovation Village, Fatboy USA will be outfitting and designing think tank and meeting areas with their fabulous Metalhowski beanbag lounge chair, Krukski which is an innovative seating option, Points that are multi-functional as stools, side tables and chairs, the Headdemock for ultra-relaxed lounging and Edison the Petite lamp and Cooper Cappie lamp shades.
Fatboy USA looks forward to being an official Partner of this year's incredible and innovative, C2 Montréal conference. To learn more about this exciting conference please visit http://www.c2mtl.com/.
About Fatboy®
Fatboy® USA is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® USA has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® USA brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. The Fatboy® USA brand identity is anchored in iconic European design mixed with a creative twist that extends to all their product offerings. They create iconic lifestyle products with a simple yet compelling idea reflected in their tagline, Deleting Dull. Their tagline aligns with what has remained the core of the Fatboy® USA brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.
About C2 Montréal
C2 Montréal is a non-profit organization that aims to reinvent the concept of the annual international conference, in order to better explore the "commerce-creativity" dynamic and its potential to redefine the business world. Every year, this three-day immersive event assembles renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2 Montréal features a tremendous variety of non-traditional experiences including presentations by renowned speakers, interactive exhibitions, multimedia presentations and collaborative workshops, all of which are held in an unconventional "Innovation Village" conceived exclusively by and for C2 Montréal.
About Sid Lee
Sid Lee is a global creative team of 600 professionals crafting innovative consumer experiences to drive value for top-tier brands. The company has grown into one of the most multidisciplinary firms in the world offering a unique holistic marketing approach. Sid Lee is co-owned by Cirque du Soleil, making for a powerful partnership that fuels our ability to deliver memorable experiences driven by creativity. Their clients expand to over 20 countries from ateliers in Montreal, Amsterdam, Paris, Toronto, to New York.
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If you'd like more information about Fatboy® USA and its products, please visit www.fatboyusa.com and www.facebook.com/FatboyUSA or e-mail info@fatboyusa.com.
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