PADI Partners with Contiki to Offer Millennials One-of-a-Kind Travel Experiences that Explore the Underwater World

Leading Scuba Diving Organization Aligns with the Global Travel Leader Targeting 18-35 Year Olds

Anaheim, California, UNITED STATES


Anaheim, Calif., May 05, 2015 (GLOBE NEWSWIRE) -- Millennials taking time away from their careers, family and friends to travel the world in a quest for once-in-a-lifetime experiences can add scuba diving to the top of their bucket list, thanks in large part to PADI (Professional Association of Diving Instructors). The leading scuba diving organization today announced a year-long partnership with Contiki—the world’s number one travel company for 18-35 year olds—combining PADI’s expertise in underwater exploration with Contiki’s aptitude for offering affordable, international and exotic trips to more than 50 countries. As a result of the collaboration, millennial travelers will have the opportunity to discover the underwater world and amazing adventures that scuba diving offers during several new Contiki escorted tours.

“Traveling is a top priority for many millennials, as they want the ability to explore the world on their own terms while sharing it with friends and family every step of the way,” said Kristin Valette, vice president marketing and communications, PADI Americas. “Through our partnership with Contiki, young travelers will have the time of their lives and experience the world from a new perspective—with group trips exploring the two-thirds of the world that’s covered by water—through scuba diving.”

Contiki partners with local PADI Dive Centers and Resorts at various locations around the globe to deliver dive experiences to travelers while on vacation. One popular scuba trip offered by Contiki is the “learn to dive” package, which combines classroom and pool training with dives in nine of the Great Barrier Reef’s best dive sites. In addition, all PADI Divers will be offered exclusive Contiki monthly travel promotions sponsored by PADI Dive Centers and Resorts through www.contiki.com/padi.

“No two travelers are alike – each person wants a variety of unique experiences available when they travel abroad,” said Melissa da Silva, president of Contiki Vacations. “By partnering with PADI, millennial travelers exploring the world with Contiki will have even more opportunities to dive deeper in every destination, and create their own unique travel story – by land and by sea.”

About PADI

PADI (Professional Association of Diving Instructors) is the world's largest recreational diver training organization, with more than 136,000 trained PADI Professionals dedicated to introducing new divers to the thrill of scuba diving and enhancing the skills of experienced divers through its 6,200 dive centers and resorts worldwide. PADI Members issue nearly 1,000,000 certifications worldwide each year, making underwater exploration and adventure accessible to the public while maintaining the highest industry standards for dive training, safety and customer service. For more information, visit www.PADI.com.

About Contiki Vacations

Contiki is the world leader in travel experiences for 18-35 since 1962. Operating in more than 50 countries around the world, Contiki is all about introducing young people to those epic moments that create a lifetime of memories and make every second count. Our journeys unlock the local way of life in each and every destination we visit, with every day as the start of a new adventure. You only get one life and one shot to make it count – #NOREGRETS. For more information, visit www.contiki.com.

Contiki is proud to be an active founder and supporter of The Treadright Foundation. Created as a joint initiative between The Travel Corporation's family of brands, the TreadRight Foundation is a not-for-profit working to ensure the environment and communities we visit remain vibrant for generations to come. To date, TreadRight has helped support more than 35 sustainable tourism projects worldwide. The foundation's guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities.

TreadRight's past project partners include WWF, Conservation International and The National Trust in the UK. Current initiatives include sponsoring the National Geographic Society's inaugural "World Legacy Awards," helping to combat wildlife crime with WildAid, and empowering individuals with the Alliance for Artisan Enterprise.

To learn more about our past and current work at TreadRight, please visit us at www.treadright.org.

 


        

Coordonnées