C&A Marketing Launches Ivation Glow, The Ultimate Home or Office Companion

C&A Captures Intelligent Innovation with New Ivation Brand


Ridgefield Park, NJ, May 15, 2015 (GLOBE NEWSWIRE) -- C&A Marketing, a leading global manufacturer, distributer and reseller of photography and consumer electronics products reset the bar for the flagship Ivation brand with the launch of the innovative Ivation GLOW. This all-in-one, space-saving product offers consumers everything they need for their home or office including a color changing LED bedside lamp, a dual function alarm clock with dimmable LED display, stereo speakers, Bluetooth connectivity, an FM radio and a USB power port to charge mobile devices. The Ivation GLOW offers the perfect combination of features to satisfy the today's demanding lifestyle.

"We've been designing and manufacturing innovative, recognizable products, such as the Polaroid Cube lifestyle action camera and the Polaroid Zip photoprinter for many years," said Chaim Pikarski, Executive Vice president of C&A Marketing. "When you are involved in marketing consumer lifestyle oriented brands like Polaroid, you come to understand the critical role design plays in product development. Today, even the most innovative consumer technology needs to also integrate a level of design that focuses on ensuring a seamless user experience. Consumers will love our new Ivation branded products, because we are constantly enhancing everyday products to improve the consumers' experience.

Ivation is focused on intelligent innovation that enhances the consumer experience and makes life more enjoyable. The Ivation team reviews products in the market, closely monitoring consumer feedback and considering how these products are being used. When there is a way to improve the product by either adding features consumers are looking for, or upgrading functionality or performance, the team will incorporate those upgrades. Ivation works with award-winning design firms across the country to provide these products with a design upgrade, improving the structure, look and color to a more premium, elegant product. The finished products undergo an extensive and rigorous testing process to ensure all products meet the Ivation standards.

The Ivation GLOW has a built-in color-adjustable LED lamp provides light from white to yellow to blue with an integrated display offering the time, day, and date. The GLOW includes a dual alarm clock, which provides a soothing wake-up as it eases users into natural daylight accompanied by the alarm sounds or audio of choice. Designed with full range stereo speakers, music will sound crisp and clear either from a mobile device using Bluetooth 4.0, from the FM tuner or the Aux in port. The GLOW also offers a USB charger port ideal for mobile device charging. Additionally, a top-mounted capacitive touch control panel completes the GLOW for effortless enjoyment of all its perks and possibilities.

 "It is our business model to listen to consumer feedback and constantly improve our products taking everything to the next level. That is how we define intelligent innovation. Whenever we receive a good idea, we try to incorporate it into the next version of the product," commented Joel Horowitz, Ivation Business Development Manager. "For the Ivation GLOW, we looked at many the Bluetooth speakers on the market, and asked ourselves, 'what do consumers really want?'  We realized that many consumers have a variety of items cluttering their homes or offices that don't need to be there, so we combined them into a single, elegant, simple device. Ivation is focused on delivering the highest quality, most useful product in as elegant a design as possible."     

The Ivation GLOW is available now and will retail on Amazon for $199.95. To learn more, visit http://myivation.com.

About C&A Marketing, Inc.

C&A Marketing is a leading manufacturer, distributor and online reseller of cameras and photographic equipment. Headquartered in Ridgefield Park, N.J., C&A is owner of the in-flight retailer, SkyMall, and the Polaroid Licensee for instant digital camera, sports video camera, IP home security cameras and photo accessories. C&A also operates 11 photography retail stores including Ritz camera & Image, Calumet, and Wolf Camera. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=32980


            
Ivation GLOW

Coordonnées