GuestLogix Announces Successful Implementation to Support Cathay Pacific Group's Travel Retail Platform

TORONTO, ONTARIO--(Marketwired - May 20, 2015) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced that through its subsidiary OpenJaw Technologies, the Company has successfully deployed its t-Retail Platform at Cathay Pacific Group as part of the airline group's retail strategy. The t-Retail Platform provides significant product management capabilities and flexibility to Cathay Pacific Holidays operations, in addition to supporting ground ancillary merchandising and dynamic packaging for Cathay Pacific Airways and Dragonair.

"Cathay Pacific represents the ultimate in service excellence in the airline industry," said Brett Proud, President & CEO of GuestLogix. "We are excited to be bringing Cathay Pacific an end-to-end retail technology offering, and are excited to see this begin to illustrate to Cathay Pacific the power of the retail technology GuestLogix provides."

The t-Retail Platform enables Cathay Pacific passengers to access hundreds of thousands of hotel choices, with reviews and ratings provided via integration with TripAdvisor. It provides the ability to dynamically package the best available airfares and hotels, and benefit from an "If Booked Separately" calculator.

Other features include:

• Hotel-only and Flight & Hotel dynamic package promotions on cathaypacific.com.
• Earn on the Marco Polo Club frequent flyer programme and Asia Miles travel reward programme.
• Manage My Booking functionality developed against the t-Retail Platform Tribe API.

After an initial roll out of the platform in Australia and Singapore, the platform is now live in Cathay Pacific's home city of Hong Kong. "At Cathay Pacific, we want to offer our customers an enjoyable and easy-to-use shopping experience where they can be confident they are getting excellent value," said Alex McGowan, General Manager Sales & Distribution, Cathay Pacific Airways.

"Cathay Pacific understands the true value of a customer and what it takes to be a retailer," said Kieron Branagan, Managing Director, OpenJaw Business Unit at GuestLogix. "As we continue to expand and deepen our offering at Cathay Pacific, we are confident that they will become a new benchmark in the industry of how travel operators and brands can revolutionize their businesses with dynamic travel retailing strategies."

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional offices located in Dallas, London, Dublin, Galway, Madrid and Hong Kong, and product innovation labs located in Moncton and Kraków. More information is available at www.guestlogix.com and www.openjawtech.com.

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Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 4, 2015 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.