Hainan Launches Full Travel Retailing in China with GuestLogix via Strategic Partnership with TravelSky

TORONTO, ONTARIO--(Marketwired - May 21, 2015) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced that its subsidiary, OpenJaw Technologies, has enabled Hainan Airlines to become the first-ever Chinese airline to launch a complete online travel retailing strategy. The large-scale implementation of OpenJaw's t-Retail Platform was completed in partnership with the leading provider of information technology solutions for China's air travel and tourism industries, TravelSky Technology Limited. The new solution will see Hainan, the largest privately owned air transport company in the People's Republic of China, rank among the world's most innovative airlines who benefit from retailing flights and a full range of air and non-air products through multiple channels, via a single e-Commerce platform.

"The growth within China's aviation industry continues to grow at a stunning rate and with this growth we are seeing a real maturation in the market in terms of travel retailing and ancillary revenue strategies," said Brett Proud, President & CEO of GuestLogix. "We are thrilled that, in partnership with TravelSky, we were able to bring Hainan Airlines to a level of multi-channel travel retailing superiority that had previously not been achieved in the domestic Chinese airline market and we are looking forward to similar deployments of its kind."

The t-Retail Platform is now enabling Hainan Airlines to benefit from world-class flight shopping and servicing capabilities for international and domestic flights, with Fare Family display, support for code-share and interlining and calendar shopping (fixed date search +/- 3 days). This has been achieved through connection to the TravelSky E-Build support platform.

From the t-Retail Platform, Hainan Airlines can also retail and service its flight offering through multiple third-party OTA channels, such as Taobao.com, Qunar.com and Ly.com via the OTAs' web and mobile touch points. Through the application of channel-specific merchandising rules, the t-Retail Platform enables full product management of the Hainan offering via the third-party channel, providing Hainan business users with control of all product attributes including availability, price and discounted offers.

"At GuestLogix, we recognize the importance of building strong retailing systems that provide a comprehensive set of tools with complete flexibility to our customers," said Kieron Branagan, Managing Director, OpenJaw Business Unit at GuestLogix. "We equally recognize the importance of building strong partnerships fused in a win-win philosophy, and I am elated that our partnership with TravelSky is beginning to emerge as one of the key relationships within GuestLogix' network."

The t-Retail Platform will also enable Hainan's 27 million customers to select from a range of air-related services such as seats and meals. It also enables the cross sell of a range of non-air products such as hotel and insurance into the booking path. Hainan customers can choose to pay through over 40 payment methods which include offline payments, vouchers and bank discounts.

"This recent go-live for Hainan Airlines demonstrates the strong commitment of both GuestLogix and TravelSky to deliver full travel retailing capabilities to China's airlines," said QiongWei Sun, Vice General Manager of Airline Business Department, TravelSky Technology Limited. "I am delighted to say we are at the start of an exciting journey and that the strategic alliance is set to bear more fruit in the coming months."

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional offices located in Dallas, London, Dublin, Galway, Madrid and Hong Kong, and product innovation labs located in Moncton and Kraków. More information is available at www.guestlogix.com and www.openjawtech.com.

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Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 4, 2015 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.