IndieGoGo Crowdfunding Campaign Seeks Starting Goal of $50,000 to Spread Early Literacy Skills to One Million Preschoolers Through Storybooks, eBooks, Smartphone Apps, and EdTech Website

TORONTO, ON--(Marketwired - May 26, 2015) - Ruth Rumack's Learning Space (RRLS) launched a $50,000 IndieGoGo Crowdfunding campaign that will pre-sell a set of five Alpha-Mania early childhood learning storybooks and other perks that will make teaching pre-reading skills fun for children, parents, teachers and caregivers. The Alpha-Mania storybooks are the result of teaching early literacy programs to thousands of young children over the past 16 years. Click here to watch the video.

All five of the Alpha-Mania books are written and ready to publish. The goal of the crowdfunding campaign will be to pay for large publishing production runs of the Alpha-Mania storybooks, and then digitize the materials and turn them into eBooks and Smartphone apps, and eventually expand the program to an online educational web series and website where caregivers, parents and teachers will be given access to a full library of ed-tech early literacy games and reading resources. The plan is to make ed-tech materials easy to download and use on a wide variety of Smartphones, iPads, tablets and other types of eLearning devices.

Over the years, the Alpha-Mania pre-reading program has given thousands of young children a head start in developing their early literacy skills at RRLS as well as numerous established daycares, preschools, and nurseries throughout Canada. The plan is now to expand the RRLS learning experience and share it with a global audience.

"Using the power of crowdfunding, we would like to not only pre-sell these lifelong learning materials to people and schools that can afford them, but also use a significant portion of the fundraising campaign's proceeds to ship storybooks to educational centers where they will have the greatest impact," says Ruth Rumack, RRLS' Founder and Director of Education. "Regardless of a child's living environment, many parents are simply not aware of the tremendous benefits that all children receive from learning phonological awareness at an early age." 

"Printing and shipping storybooks to customers is very expensive and time consuming," adds Evan Brooker, RRLS's CEO. "But once we raise enough money to digitize our materials and turn our pre-reading games and interactive activities into Smartphone, tablet and laptop apps, we can sell and distribute them worldwide for a fraction of our current costs. Instead of educating thousands, our goal is to raise awareness and teach millions of people the benefits of engaging their children with early literacy skills in order to build a strong foundation for reading and problem solving before they enter kindergarten."

Crowdfunders who donate to the Alpha-Mania crowdfunding campaign will receive many valuable perks/rewards that will be sold in singles, multi-book packaged deals for small schools and will provide large school districts discounts when materials/training classes are purchased using licensing agreements.

Students, parents, teachers and schools who contribute money to the crowdfunding campaign can choose between unique perks such as attending the launch party, chatting with the author, or naming a character in one of the upcoming stories. Check out the crowdfunding campaign for more details.

Please buy one of the following Alpha-Mania perks to raise awareness for the benefits of teaching preschoolers early childhood learning skills:

• Alpha-Mania eBooks for Smartphones and Tablets
• Alpha-Mania Printed Storybooks for Parents
• Alpha-Mania Book, Tote Bag & T-Shirt
• Alpha-Mania 5-Book Story Book Series
• Alpha-Mania Skype Chat with Author
• Alpha-Mania Name a Character
• Alpha-Mania Family Portrait and Summer Camp in Toronto
• Alpha-Mania Training Classes for Teachers
• Alpha-Mania License for Daycares, Preschools & Kindergartens
• Alpha-Mania Mass Volume Book Deals for Large Schools

Early childhood learning years are critical for preschoolers because research shows that children gain a tremendous advantage in their ability to learn when they are taught to develop, not only academic skills, but also non-cognitive social and emotional skills and behaviors that lead to their long-term success.

There are many non-cognitive skills that are critical for an individual to strive for and succeed in when reaching long-term goals. Researchers have found that habits such as tenacity and perseverance can have just as strong an influence on achievement as intellectual ability.

What attitudes do children have about learning? Do they feel like their abilities in a subject are fixed -- "I'm just not good at reading!" or do they recognize they can grow -- "I can learn to read, but I need to learn some Alpha-Mania strategies to figure out tricky sounds and words in order to master the fun puzzle of reading."

"Growth mindset," for example, is more likely when students believe they can achieve and when they believe that intelligence is malleable rather than fixed. This also helps develop non-cognitive skills such as perseverance, self-regulation, and effective strategies for enhancing student motivation and engagement.

A large portion of the crowdfunding donations will be used to provide Alpha-Mania to underfunded schools and libraries. Donors will receive the satisfaction of knowing that they helped a small child develop pre-reading skills regardless of their current position in society and give them a head start in developing academic skills that will lead to a lifetime of learning as well as arm them with the confidence, tenacity and perseverance they will need when faced with tough lifetime challenges.