Former RocketFuel Executive to Head Up Company's Expanding Business Across Canada
SAN FRANCISCO, CA--(Marketwired - Jun 15, 2015) - RadiumOne, a leading global omni-channel programmatic ad buying platform, today announced the appointment of Brian Gardner to the newly-formed position of Director of Canada, heading up the company's growing business in the region.
Gardner, a respected and experienced sales executive, will lead the RadiumOne Canada team from the company's Toronto office. He will be responsible for generating strategic partnerships with agencies, trading desks and brand advertisers.
"We have had great success over the past three years in Canada as advertisers have increasingly come to us to leverage their data and consumer insights for targeted and effective digital marketing campaigns. With Brian at the helm, we have one of the industry's foremost experts continuing the charge to expand across the country and further build our close working relationships with agencies and brands," said Neil Ford, Vice President, Central US and Canada at RadiumOne.
Gardner has over fifteen years of agency, publisher and programmatic partnership development experience, most recently as a Senior Account Executive at RocketFuel. Previously he held leadership and management positions at Real Media Group 24/7 and Yahoo! Canada, among others. Additionally, Brian helped develop the supply side programmatic strategy for North America's largest independently owned newspaper publisher, The Chronicle Herald.
"I'm very pleased that RadiumOne attracted top talent like Brian Gardner to manage our growth in Canada. He will be instrumental in our continued efforts to help brand marketers and agencies realize the benefits of activating our proprietary data about consumer sharing to land the new customers they're looking for," said Bill Lonergan, CEO, RadiumOne.
RadiumOne builds software that automates media buying, making big data actionable for digital marketers.
The company uses programmatic advertising to connect brands to their next customers by incorporating valuable proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens.
Based in San Francisco, RadiumOne has offices across the US, Canada, Europe and Asia-Pacific.
To learn more about RadiumOne, please visit www.radiumone.com.