PATTISON Outdoor's TTC Super Train Showcases Emirates Flying Experience

TORONTO, ONTARIO--(Marketwired - Sept. 9, 2015) -

Editors Note: There is a photo associated with this press release.

PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising, and Havas Media today unveiled the launch of a fully wrapped TTC Super Train aimed at making the stylish Emirates brand more accessible to the everyday flying public.

Emirates, with media planning provided by Havas Media, becomes the latest high-profile advertiser to wrap a six-car fixed configuration Toronto Rocket subway train, with creative graphics spread across a total length of 435 feet. The campaign will help strengthen Canadian awareness of the airline, which currently offers three weekly flights from Toronto to Dubai and beyond on its flagship A380.

"Emirates has an incredible network, which opens Canadians up to an impressive variety of destinations around the world," said Don McWilliam, Emirates Country Manager for Canada. "Reaching Canadian commuters on the TTC allows us to drive home our network messaging in a receptive environment designed to connect people and places."

The Toronto Rocket is the newer model of subway trains on the TTC system and this wrapped train will run exclusively on the Yonge-University Line. In addition to the exterior, the campaign creative is showcased within the interior of the train with Super Interior Posters, Standard Interior Posters (horizontal signage positioned above passenger seats), and Vertical Door Cards (vertical signage positioned on either side of the subway doors).

"PATTISON Outdoor Advertising is once again proud to reveal an incredibly engaging campaign on the Super Train," says Bob Leroux, VP/GM, National Sales, Central Region, PATTISON Outdoor Advertising. "The TTC is an incredible way to connect cultures, and Emirates' current marketing push and positioning will clearly create a meaningful experience to celebrate the energy of the blue-chip brand of travel in an extremely effective and impactful way."

The campaign on the Super Train commenced on August 31 and will run for four weeks. Additional Out-of-Home products include Station Posters in the TTC subway network and a Digital Matrix Wall in the PATH (Toronto's underground pedestrian walkway), both beginning September 7.

With a state-of-the-art fleet of 239 aircraft, Emirates currently flies to 149 destinations in 81 countries. For more information on Emirates, please visit

About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system.

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Contact Information:

PATTISON Outdoor Advertising
Joe Donaldson
Vice President, Marketing

PATTISON Outdoor Advertising and Havas Media reveal a fully wrapped Toronto Rocket Super Train for Emirates. Photo Credit: Kris Brockman