Alien Technology(R) Expands Relationship With BlueStar to Include Distributing Alien(R) RFID Products in Western Europe

SAN JOSE, CA--(Marketwired - Sep 17, 2015) - Alien Technology, an industry leader in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, today announced the expansion of its relationship with BlueStar to include distribution in Western Europe.

BlueStar -- a leading global distributor of ADC, mobility, point-of-sale (POS), RFID, digital signage, security and mobile point-of-sale (mPOS) solutions -- has successfully distributed Alien RFID products in North and South America for several years.

"We have enjoyed a strong relationship with BlueStar over the years in the Americas, and we're looking forward to BlueStar's contributions as we work with them in Western Europe," said Stephen Crocker, Alien's Director, Sales/Channels EMEA and India.

For 20 years, Alien Technology has proven to be the trusted supplier of EPCglobal Gen2 and ISO/IEC 18000-6c compliant UHF passive RFID transceiver chips, tags, inlays & labels, fixed & mobile readers and related professional services for item tagging, retail/apparel, transportation, life sciences and many other applications.

"BlueStar works to provide value-added resellers with complete technology solutions, and we're pleased to expand our relationship with Alien Technology to bring Alien RFID products to our customers in Western Europe," said Keith Robinson, Managing Director of BlueStar Europe.

About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are implemented in industries such as consumer packaged goods, retail apparel, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien's facilities include corporation headquarters in San Jose, CA; the Alien RFID Solutions Center in the Dayton, OH region; and a sales office in Shanghai, China. Alien is a member of EPCglobal.

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals.

Alien, Alien Technology, Higgs, and the Alien logo are trademarks or registered trademarks of Alien Technology, LLC in the United States and other countries.

Contact Information:

Media Contacts
Daniel Francisco
Integrity Global for Alien Technology
+1 916-293-9030

Keith Robinson
BlueStar Europe Distribution BV
+31 13 8 223 662