Cinsay Obtains Another U.S. Patent Grant for Hot Spots and Supplemental Information Within Video eCommerce Technology

Cinsay Receives Additional U.S. Patent Entitled 'Method and System for Generation and Playback of Supplemented Videos' Featuring Hot Spot Technology

AUSTIN, TX--(Marketwired - Sep 21, 2015) - Cinsay, Inc., the global leader in social video commerce technology for web and mobile, was granted, on August 18, 2015, another strategic U.S. patent for 'Method and System for Generation and Playback of Supplemented Videos,' U.S. Patent No. 9,113,214. The IP technology is another component to Cinsay's video commerce platform as it relates to using hot spots in a video to provide additional information about products or services. This newest patent is one for Cinsay's video technology, which enables merchants of any type of business to sell to consumers using shoppable videos. Consumers can make these purchases directly inside the video player embedded on any website, shared in email, on any blog and inside some of the largest social media networks worldwide, including China's.

According to Christian Briggs, Co-Founder and CEO of Cinsay, "We are looking forward to launching our next generation video platform very soon that incorporates our latest hot spotting technology 3.0. We are very excited about this ever evolving platform and new innovations that will forever change social video Ecommerce both here in the US as well as the rest of the world."

"Watch. Shop. Share" is the theme of Cinsay's technology, and it sets the stage for the company's prioritizing, developing and evolving ecommerce technologies that create the next stage in commerce. The general technology described in the new patent addition, which is part of this next stage, is detailed below.

Patent No. 9,113,214 for a "Method and System for Generation and Playback of Supplemented Videos": Information corresponding to a hot spot associated with a video is displayed in response to the hot spot being invoked. The information corresponds to one or more products or services displayed in the video. Instructions are dynamically provided to or obtained by a device that displays the video from a location remote from the device. One portion of the instructions identifies the one or more products or services associated with the hot spot and is transmitted to or received at the device through a common channel as the video. Another portion of the instructions obtains the information corresponding to the one or more products or services and is transmitted to or received at the device through a different channel. The instructions cause the device to display the hot spot in a manner invisible to a user, and the different portions of the instructions originate from different servers.

Cinsay continues to develop software and technology, which is leading next-generation ecommerce, transactions, interactions and social media for businesses and nonprofits.

To learn more about Cinsay and how businesses are using the technology to gain customers and increase sales, visit

About Cinsay, Inc.:

Austin-based Cinsay has created the first multi-patented social ecommerce, consumer interactive, video-based platform for any size business. Cinsay's syndicatable video platform enables anyone to sell products, generate leads, display printable coupons, and take donations or political contributions all inside its multi-patented video technology. Along with being the premiere video commerce provider for small and medium businesses, Cinsay is adding new exclusive content channels for sports, music and movies aligned with partners including Andretti Autosport via and Suretone Entertainment and has been selected as a software provider to SMBs via Yahoo's Commerce Central.

Forbes named Cinsay one of "America's Most Promising Companies" while eTail Conferences named Cinsay a "Rising Star in innovation" for 2012. Red Herring also selected Cinsay for the "Top 100 Companies in North America" for 2014. Cinsay's eCommerce video-based platform can be used for any individual or business. For more information, please visit or call 855-725-2462.

One or more of the following patents may protect Cinsay's software, systems, and/or services. U.S. Patent Nos. 7,840,415; 7,987,098; 8,312,486; 8,533,753; 8,549,555; 8,769,053; 8,782,690; 8,813,132; 8,893,173; and 9,113,214.

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Press Contact:
Paul Gendreau