Tobii Unveils Next-Generation Eye Tracking Platform Targeting Consumer Devices

Stockholm – Oct. 15, 2015 – Tobii, the global leader in eye tracking, today
unveiled the Tobii IS4 eye tracking platform and Tobii EyeChip™, the world’s
most advanced, compact and versatile eye tracking components for seamless
integration into consumer devices. These new products enable premium grade eye
tracking for a wide variety of consumer devices, including desktop and laptop
computers, tablets, cars, virtual-reality (VR) headsets and many others. Both
the Tobii IS4 platform and the Tobii EyeChip are now available for OEM pre-order
through the Tobii Early Access Program.“After several years of R&D and nearly
$15M in investment, the IS4 platform, and especially the EyeChip, mark a
tremendous milestone for Tobii,” said Oscar Werner, president of Tobii Tech.
“These new products let us empower the world’s leading OEMs with the world’s
best eye tracking for consumer devices and, together, bring consumers truly
exciting and revolutionary experiences.”

Powered by the EyeChip, the IS4 eye tracking module (http://bit.ly/1K5O0QS) is
the most cost optimized and compact eye-tracking platform in the world,
providing OEMs and integrators a lightweight platform with near infrared
sensors, illuminators, Tobii EyeCore™ algorithms, Tobii’s proprietary middleware
engine and software development kit (SDK). Engineered as the sixth generation
Tobii eye-tracking platform, the IS4 is the first to meet integration
requirements for consumer devices, such as low power consumption and the
flexibility to integrate with multiple system design configurations. In
addition, the platform also provides a foundation for a variety of third-party,
multi-modality applications and interactions to be built with IS4, including
facial identification, head tracking and facial feature tracking, enhancing the
value that consumers and OEMs already expect from Tobii eye trackers.

Tobii EyeChip is the world’s first system-on-chip (SoC), also called an
application-specific integrated circuit (ASIC), developed specifically for eye
tracking. With both hardware acceleration and vectorized processing, the EyeChip
performs the on-chip processing of Tobii EyeCore algorithms and features
integrated sensor and illumination control. Together, this provides unbeatable
tracking performance and advanced, flexible power schemes, while dramatically
reducing CPU load, bus load and power consumption compared to other eye tracking
solutions. With this, device manufacturers can bring eye tracking to consumer
devices, including PC peripherals, all-in-one PCs, desktop monitors, notebooks,
detachable Ultrabooks, tablets, cars, as well as VR and AR headsets.

With the EyeChip’s compact size and powerful processing, it provides
particularly strong benefits in VR applications and devices as the chip
optimizes power and performance without requiring a significant footprint within
the device. Most recently, Tobii announced technical collaboration with
Starbreeze
Studios (http://www.businesswire.com/news/home/20150922006231/en/Tobii-Announces
-Eye-Tracking-VR%C2%A0Initiative
-And%C2%A0Collaboration%C2%A0with%C2%A0Starbreeze#.VhQTrPmqqko) to explore eye
tracking solutions in the high StarVR head mounted display (HMD).

Tobii’s IS4 eye tracking platform and EyeChip are based on 15 years of
development creating Tobii’s world-class eye-tracking systems as well as the
world’s most comprehensive eye tracking patent portfolio. Combining this legacy
with powerful processing and a small form factor, the IS4 platform and the
EyeChip are engineered to make eye tracking more engaging, accurate and robust
than ever before.

For qualified system integrators and OEMs, Tobii is now accepting registrations
for the Tobii Early Access Program. In the Program, participating OEMs will
receive the Tobii IS4 eye tracking evaluation kit, integration guides, reference
designs, comprehensive support and collaboration. Limited quantities are
available, please register to secure a place in the program
here (http://bit.ly/1ZxHzkT). First units will ship in December.

Additional Information

  · To view images of the Tobii IS4 and Tobii EyeChip, please visit the Tobii
Pressroom (http://www.tobii.com/group/news-media/image-gallery/).

Tobii discloses this information pursuant to the Swedish Securities Market Act
and/or the Swedish Financial Instruments Trading Act. The information was
submitted for publication on October 15, 2015, at 4:00 p.m. CET.
Stephan Floyd, Marketing Manager, Tobii Tech, +1-781-223-2005, email:
Stephan.Floyd@tobii.com

Sara Hyléen, Corporate Communications & Investor Relations, Tobii AB, +46 70
9161641, email: sara.hyleen@tobii.com
About Tobii Tech

Tobii Tech is a business unit of Tobii, the global leader in eye-tracking. Tobii
Tech focuses on taking Tobii’s leading eye-tacking technology to high-volume
markets including computers, gaming devices, virtual reality head mounted
displays, vehicles and medical devices. Its customers integrate Tobii’s eye
-tracking technology into various devices and applications and take these
products to market under their brand and channel. For more information, please
visit www.tobii.com/tech.

About Tobii

Tobii is the global leader in eye tracking. Our vision is a world where all
technology works in harmony with natural human behavior. Tobii operates through
three business units: Tobii Dynavox makes specially designed computers that are
controlled by eye movement or touch screens for use by people with special needs
due to spinal cord injuries, CP, ALS or other medical conditions. Tobii
Pro develops and sells eye-tracking equipment and services used today by more
than 2,000 companies and 1,500 research institutions, including 49 of the
world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s
technology for new volume markets such as computer games, personal computers and
vehicles. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm
(TOBII). The group has approximately 600 employees. For more information, please
visit www.tobii.com.