DENVER, CO--(Marketwired - Nov 18, 2015) - Cloud Elements, the only unified platform for API management and integration, today released Formula Builder, the first set of APIs to build workflows that are independent of the endpoint. This new tool enables developers to design integration rules and triggers that are not just point-to-point, but one-to-many, syncing across multiple applications in real-time and reducing data silos. The APIs behind Formula Builder are also the first set of APIs that can be applied to create reusable templates for custom API workflows, resulting in less coding for developers. Because a Formula is independent of the endpoint, the generated template can be instantiated across multiple use cases and endpoints including Salesforce, HubSpot, Zendesk, Quickbooks and nearly a hundred pre-built connectors.

The average enterprise developer is consuming APIs at an exponential pace and integrating them is essential to business process management. It's not just moving data, it's powering transactions, connecting mobile apps and thousands of other functions necessary to drive business growth. Each application, such as CRM, uses a separate and unique API while also providing diverse sets of data objects, creating siloed applications and business data. As developers know, integrating these APIs and monitoring the ongoing synchronization to utilize all the programs together can be a major headache. The time and effort needed to sync the programs and maintain the synchronization is intensive and has previously always been completed as a one-off solution, one that's not necessarily replicable or automated. Building point-to-point integrations is both time consuming and difficult to scale.

Cloud Elements' Formula Builder provides developers with a uniform set of RESTful APIs, and an optional configuration builder UI, that work with RESTful resources (e.g., Company, Contact, Ticket). The RESTful resources can be defined independent of the endpoint, and therefore work across many services versus endpoint specific point-to-point integrations. With Cloud Elements' Formula Builder, developers can build out formula templates that their employees, partners and customers can use to synchronize data with any endpoint, reducing the need for individual, point-to-point workflows.

"An important differentiator for Formula Builder is the one-to-many approach to synchronizing RESTful resources. Resources are independent of the endpoint, so IT organizations can govern how those resources are consumed by different teams," said Mark Geene, CEO of Cloud Elements. "We want developers to be able to synchronize multiple APIs quickly without the pain points generally associated with building out endpoint specific workflows to synchronize data."

Many companies are looking for this ability to synchronize help desk tickets across multiple help desk services, such as Zendesk, ServiceNow and Freshdesk, to enable real-time sharing between their partners and customers. The Formula Builder also automates the synchronization process so the data will stay in sync in real time without any manual authorization necessary, making this tool incredibly useful for any developer looking to reduce the time and effort required to set up automation and maintain synchronization.

For more information about Formula Builder and Formula Templates, visit

Cloud Elements Resources

About Cloud Elements
Cloud Elements is a cloud API management and integration service that enables developers to publish, integrate, aggregate and manage all of their APIs through a unified platform. Using Cloud Elements, developers can quickly connect entire categories of cloud services (e.g., CRM, Documents, Finance) using uniform APIs or simply synchronize data between multiple cloud services (e.g. Salesforce, Zendesk and Quickbooks) using its innovative integration toolkit. Cloud Elements is headquartered in Denver, CO, but serves customers worldwide. More information about Cloud Elements can be found at

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Alex Grossman
Matter Communications