House Advantage Partners With Boyd Gaming to Deploy Advanced HALo Loyalty Solutions Across Entire Boyd Portfolio of Properties

HALo Core to Be Installed at 21 Properties Across the U.S., Touching Millions of Casino Customers

LAS VEGAS, NV--(Marketwired - Jan 11, 2016) - Leading customer loyalty solutions company House Advantage has entered into an agreement with Boyd Gaming Corporation that will bring House Advantage's advanced customer loyalty software, HALo Core, to each of Boyd Gaming's 21 wholly owned casino properties. Installation is expected to begin this month.

"Boyd Gaming is committed to providing our guests a truly memorable entertainment experience each and every time they visit us. By partnering with House Advantage, we will be able to create unique and meaningful opportunities for our guests through our award-winning B Connected loyalty program," said Chris Gibase, Senior Vice President and Chief Marketing Officer.

House Advantage President and CEO Jon Wolfe said, "We are extremely excited to begin this partnership with Boyd Gaming and bring our unique loyalty solutions to one of the world's premier casino companies. This new partnership furthers House Advantage's footprint in the United States and leadership position as a provider of loyalty marketing solutions."

House Advantage's HALo CORE is a software suite of patron loyalty technologies. The multi-platform loyalty marketing solution and its Advanced Marketing tools create an engaging experience for the casino patron on and off property, including loyalty rewards, comps, promos. HALo CORE also captures player experience and spending behaviors across all facets of the integrated resort.

About House Advantage, LLC
House Advantage is celebrating its 10-year anniversary as a provider of loyalty marketing solutions to leading gaming operators in the United States and Asia. With a deep and proven operational track record, House Advantage is engaged by some of the largest entertainment companies in the world to provide technology-powered marketing solutions, guidance and implementation services for operators deploying new loyalty programs. For further information, visit the company's website at

Contact Information:

Brett C. Kline
Chief Marketing Officer