The Canadian Plastics Industry Association's Vinyl Council of Canada Charts an Exciting Direction for Marketing Vinyl in Canada

Mississauga, Ontario, CANADA

TORONTO, March 2, 2016 (GLOBE NEWSWIRE) -- The Canadian Plastics Industry Association (CPIA) today announced that it will continue to build and enhance its Vinyl Council of Canada (VCC), a committee that operates under the CPIA umbrella, to represent the interests of the vinyl sector in Canada.

The ongoing direction and commitment follows a decision by the Vinyl Institute (VI) based in Washington, D.C to form the Vinyl Institute of Canada, a self-funded business council of the VI.

For more than 20 years, CPIA's VCC has worked to successfully promote the vinyl industry and build public acceptance of the material. It has been a long and productive history.

"Over the years, CPIA has pursued a very aggressive and highly successful advocacy agenda on behalf of the vinyl industry," said Carol Hochu, President and CEO of CPIA. "We have achieved many wins on the legislative and regulatory front and helped build a strong platform for future growth. Additionally, the VCC mandate includes a strong marketing component to help expand and grow the vinyl market which is why we're excited to announce our year two partnership with popular TV personality, trusted contractor and savvy real estate investor Scott McGillivray."

Successes for CPIA members on the advocacy front have been numerous and include preventing vinyl de-selection during the Vancouver winter Olympics; successfully lobbying the Regional Municipality of Peel to gain acceptance for large PVC pipe; managing test pilots for post-consumer vinyl siding and pipe recycling; and work with Environment Canada on the Environmental Performance Agreement respecting the use of tin stabilizers.

"The time has come to write a new chapter for vinyl as part of our Intelligent Plastics campaign," added Hochu. "Scott McGillivray of Income Property provides us with a new entertaining approach and a fresh platform to promote the benefits of vinyl in home renovations. It is a high-profile marketing program that will build strong consumer demand for the material in many applications."

CPIA's Intelligent Plastics campaign actively markets and informs the public about the important advances in plastics and how plastic products, like vinyl building products, help make modern life possible.

Since 1943, the Canadian Plastics Industry Association has served as the national voice of the plastics industry across Canada and beyond, representing the interests of plastics value chain including resin and raw material suppliers, processors/converters, equipment suppliers, recyclers and brand owners.