Conversica's AI-Powered Sales Assistant is Appearing Again at the Marketo Marketing Nation Summit

Attendees at the conference will see how artificial intelligence is used to engage leads, delight sales and boost demand generation ROI

LAS VEGAS, May 9, 2016 (GLOBE NEWSWIRE) -- Conversica, the only provider of artificial intelligence-based lead engagement software, is showcasing their AI-powered sales assistant at the Marketo Marketing Nation Summit starting today at the MGM Grand in Las Vegas. The Summit is one of the most important gatherings of marketing experts, and Conversica is proud to be sponsoring again this year. In the 12 months since announcing the company's partnership with Marketo and introducing a fully-integrated solution, Conversica has made exciting product enhancements and added awesome new Marketo customers, many of whom will be attending and speaking at the conference.

"Our partnership with Marketo continues to bear wonderful fruit," commented Carl Landers, Conversica's Chief Marketing Officer. "Every day, Marketo customers are using the Conversica® AI assistant to effortlessly engage and qualify more leads, passing the cherries on to their delighted sales colleagues. We look forward to meeting current and future customers at the Summit and demonstrating how our AI adds a powerful automated lead engagement layer on top of Marketo's outstanding marketing automation platform."
Summit attendees are invited to visit the company at booth 122 to meet both Conversica's automated sales assistants and the real humans that engage prospects, follow up on leads and hand the best potential customers off to sales. Attendees will also discover:

  • How to boost the return on their lead generation efforts by following up with every single lead in a prompt, persistent yet personable way
  • How to delight their sales colleagues by automatically converting more leads into qualified opportunities
  • How to determine in real time which lead sources are producing the most engaged leads
  • How to know, not guess, which leads are ready for sales

To add some fun into the mix, visitors to the Conversica booth will also be entered in hourly giveaways of cool gear, including hoverboards (great for the kids), Amazon Echo bots (great for home) and Lenovo tablets (great for work).

Those not attending the Summit can get more information on Conversica and how the automated sales assistant works with Marketo at

About Conversica

Conversica is the only provider of lead engagement software for marketing and sales organizations powered by artificial intelligence. Conversica's automated sales assistant automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call, then expertly hands off the lead to the appropriate salesperson to close the deal. As a result, Conversica customers find their next customers more quickly and efficiently, with no leads left behind.

Used by more than 12,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than $8 billion in revenue. Recognized by Gartner as a 2016 Cool Vendor in CRM for Sales, Conversica is a portfolio company of Kennet Partners and Toba Capital, and is headquartered in Foster City, California.

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