DiscoverOrg Delivers Record Growth in 2016

Leading sales and marketing intelligence provider grows revenue by 41% in 2016 and more than doubles its data coverage

Vancouver, Washington, UNITED STATES

VANCOUVER, Wash., Jan. 18, 2017 (GLOBE NEWSWIRE) -- DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced record growth for 2016, including nearly 1,000 new customers that began using the award-winning platform.

Key 2016 financial results include:

  • $71m in annual revenue and 41% revenue growth
  • 977 new customer accounts and the highest retention rate in the company’s history
  • 143% growth in customer upsell revenue as customers continue to increase investment in their DiscoverOrg partnership

“The continued growth of DiscoverOrg demonstrates that we are delivering on our promise of growth for our customers,” said Henry Schuck, DiscoverOrg CEO. “Nothing makes me prouder than hearing how DiscoverOrg is enabling our clients to win more deals and earn more revenue.  At the end of the day, that’s the reason we are successful.”

Founded in 2007, DiscoverOrg grew its data coverage more in the past year than in the previous eight years combined as the company put increased focus on data diversification in the non-IT and non-Enterprise segments while still strengthening its core IT coverage:

  • Total contacts covered grew by 138% in 2016 and non-IT contact coverage grew by 371%
  • Today, enterprise IT contacts comprise 30% of the database compared with 44% 12 months ago
  • Companies looking to sell into marketing, HR, and engineering departments make up DiscoverOrg’s fastest growing segment of customers

Product innovations in 2016 included:

  • Launch of a next-generation platform with improved performance, usability, and scalability
  • The release of the new HR, Sales, CXO, and TEDD datasets to serve the needs of more companies looking to accelerate growth
  • Launch of an Account-Based Marketing toolkit that enables customers to quickly identify and rank top target accounts that are most likely to purchase
  • Enhanced integrations with Salesforce and Google Chrome and new integrations with Outreach, Salesloft, Bullhorn, PipeDrive, Tellwise, and Zoho

Customer success enhancements include:

  • Expansion of the Customer Success team by 70% and introduction of 24/7 support, ensuring every customer has dedicated resources to help them get even more value from the platform
  • The launch of the TiLT Sales Development certification program for all customers
  • Expansion of training resources and the introduction of an online training portal

The company earned numerous awards in 2016, including:

DiscoverOrg's solutions provide sales and marketing professionals with the most accurate company, contact, and buying intelligence to find, connect with, and sell to target buyers more effectively. The platform equips any company selling into IT, marketing, sales, finance, human resources, or product departments to build more pipeline, set more meetings, and close more deals.

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About DiscoverOrg
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,200 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company six times. DiscoverOrg's award-winning solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively - all integrated into the leading CRM and Marketing Automation Tools in the market. DiscoverOrg's team of over 250 researchers refreshes every data point at minimum every 60 days - ensuring customers reach the right buyers with the right message at the right time.